ZzzQuil melatonin products falsely marketed as natural, class action alleges

ZzzQuil class action lawsuit overview:

• Who: A ZzzQuil consumer filed a class action lawsuit against The Procter & Gamble Co.
• Why: The plaintiff claims the company falsely advertises its ZzzQuil sleep aid products as being natural.
• Where: The ZzzQuil class action lawsuit was filed in Florida federal court.

A new class action lawsuit claims The Procter & Gamble Co. falsely advertises its ZzzQuil sleep aid products as being natural.

Plaintiff Timothy Singer claims the company’s ZzzQuil PURE Zzzs melatonin products contain synthetic ingredients despite being marketed as helping consumers “fall asleep naturally.”

Singer argues P&G’s ZzzQuil products contain several artificial and synthetic ingredients, including the melatonin in the product. He claims the melatonin in the sleep aid is a “highly synthesized chemical that does not exist in nature,” which P&G makes in a laboratory.

The plaintiff claims P&G uses the “naturally” branding strategy and labeling claim as the primary feature differentiating the ZzzQuil products from other sleep aid products in the marketplace.

“Reasonable consumers certainly would not expect the primary ingredient printed on the front of the label to be a non-natural, highly processed chemical,” the ZzzQuil class action says.

ZzzQuil class action claims consumers deceived by ‘naturally’ tagline

Singer argues P&G’s ZzzQuil products contain a long list of synthetic and coloring ingredients and chemical compounds that customers would not expect in a natural substance.

“Plaintiff brings this action individually and on behalf of other similarly situated consumers in Florida to halt the dissemination of P&G’s false and misleading advertising message, correct the false and misleading perception it has created in the minds of consumers and obtain redress for those who have purchased the Products,” the ZzzQuil class action says.

Singer claims P&G violated Florida’s Deceptive and Unfair Trade Practices Act and engaged in false advertising and marketing designed to cause consumers to purchase the ZzzQuil products.

The plaintiff demands a jury trial and requests declaratory and injunctive relief and an award of compensatory damages for himself and all class members.

In January, P&G was hit with a similar class action lawsuit alleging the company falsely advertises a line of its ZzzQuil melatonin sleep aid products as able to help consumers fall asleep naturally.

Have you purchased ZzzQuil sleep aid products? Let us know in the comments.

Singer is represented by William C. Wright and Kelly Mata of The Wright Law Office.

The ZzzQuil class action lawsuit is Singer v. The Procter & Gamble Co., Case No. 6:25-cv-00048, in the United States District Court for the Middle District of Florida, Orlando Division.

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