ZuPreem class action alleges pet food falsely labeled as ‘natural’

ZuPreem class action overview:

• Who: A pet owner has filed a class action lawsuit against Compana Pet Brands LLC and Premium Nutritional Products Inc.
• Why: Riggs-Bergesen claims the companies falsely advertise their ZuPreem pet food products as “natural.”
• Where: The ZuPreem class action lawsuit was filed in New York federal court.

A new class action lawsuit alleges that ZuPreem pet food products are falsely advertised as “natural” despite containing synthetic ingredients.

Plaintiff Catherine Riggs-Bergesen claims in the ZuPreem class action that she purchased the company’s Natural Bird Food For Medium Birds from a PetSmart store in Kingston, New York, in February 2025.

Riggs-Bergesen claims the ZuPreem pet food she purchased was falsely advertised as “natural” despite containing multiple synthetic ingredients, including pyridoxine hydrochloride, citric acid, D-calcium pantothenate, folic acid, tocopherols, dl-methionine, menadione sodium bisulfite complex, and copper sulfate.

“Had Ms. Riggs-Bergesen known that Defendants’ ‘natural’ representation was false and misleading, she would not have purchased the Products or would have only been willing to purchase the Products at a lesser price,” the ZuPreem class action alleges.

Riggs-Bergesen wants to represent a nationwide class and New York subclass of consumers who purchased the ZuPreem pet food products.

ZuPreem class action argues consumers willing to pay premium for ‘natural’ pet food

Riggs-Bergesen argues that health-conscious pet owners are willing to pay a premium for products labeled and advertised as natural, which they believe are safer for their pets than non-natural products.

The ZuPreem class action lawsuit claims these actions violate New York General Business Law and product warranties. The plaintiff is seeking monetary relief for consumers and an injunction to stop the companies from continuing the alleged false marketing practices.

Recently, there have been several nationwide pet food recalls and class actions. Three companies also allegedly sold products deceptively marketed as “natural”, while two companies recalled pet foods contaminated with salmonella. 

What do you think about the allegations made in this ZuPreem class action lawsuit? Join the discussion in the comments.

Riggs-Bergesen is represented by Alec Leslie and Julian C. Diamond of Bursor & Fisher PA.

The ZuPreem pet food class action lawsuit is Riggs-Bergesen v. Compana Pet Brands LLC, et al., Case No. 1:25-cv-01067 in the U.S. District Court for the Eastern District of New York.

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