Wet Ones sued over ‘hypoallergenic’ wipes that allegedly contain skin allergens

Wet Ones class action lawsuit overview:

• Who: Plaintiff Cherie Koutoufidis filed a class action lawsuit against Edgewell Personal Care Brands LLC.
• Why: Koutoufidis claims Edgewell falsely advertises Wet Ones antibacterial hand wipes as hypoallergenic.
• Where: The class action lawsuit was filed in California federal court.

A new class action lawsuit alleges that Edgewell Personal Care Brands falsely advertises its Wet Ones antibacterial hand wipes as hypoallergenic.

Plaintiff Cherie Koutoufidis claims Edgewell’s Wet Ones wipes contain fragrance allergens that can cause allergic reactions in people with sensitive skin.

The plaintiff argues that Edgewell prominently labels its Wet Ones wipes as hypoallergenic, leading consumers to believe they are safe for sensitive skin.

The plaintiff alleges she would not have purchased the Wet Ones wipes, or would have paid less for them, if she had known they contained fragrance allergens.

Koutoufidis wants to represent a California class and a multistate class of consumers who bought Wet Ones wipes during the statute of limitations period.

She claims the alleged false advertising of Wet Ones wipes violates California’s consumer protection laws and constitutes breach of express warranty. She is seeking damages, restitution and injunctive relief to stop Edgewell from misleading consumers.

Wet Ones wipes contain numerous potential allergens, class action claims

Koutoufidis claims the wipes contain fragrances that can trigger allergic contact dermatitis, a common skin condition that affects 20% of the population.

“Fragrances are ubiquitously found in personal care products,” the Wet Ones class action lawsuit says. “A fragrance formula may contain up to several hundred or more different ingredients that are not disclosed on product labels.”

Koutoufidis claims she purchased Edgewell’s Wet Ones wipes from Target stores in San Diego throughout 2023, 2024 and 2025. She says she relied on the hypoallergenic label when deciding to buy the product.

The Wet Ones class action lawsuit asserts claims for breach of express warranty, unfair business practices, false advertising, violation of the Consumers Legal Remedies Act and unjust enrichment.

In 2025, a California consumer sued WaterWipes (USA) Inc. for falsely advertising its baby wipes as plastic-free when they allegedly contain microplastics.

What do you think of the allegations made in this Wet Ones class action lawsuit? Join the discussion in the comments!

The plaintiff is represented by Michael D. Braun of Kuzyk Law LLP.

The Wet Ones hypoallergenic wipes class action lawsuit is Koutoufidis v. Edgewell Personal Care Brands LLC, Case No. 3:25-cv-03692-AJB-DEB, in the U.S. District Court for the Southern District of California.

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