Were You Affected by Old Navy Misleading Advertisements?

Customers are complaining about Old Navy misleading advertisements that they say led them to buy items at full price when they thought they were on sale. Gap Inc., the owner of Old Navy, has been hit with a lawsuit over these alleged Old Navy misleading advertisements.

Old Navy Misleading Advertisements: The Basics

A growing number of consumers are coming forward with the claim that they have been tricked into making more expensive purchases because of Old Navy misleading advertisements. According to some customers, Old Navy misleading advertisements make them think that the items they have picked up in the store or online are discounted. Then, when they get to the cash register or online checkout, they find out that the item was not actually included in the sale—but they were led to believe it was.

So how does this work? Old Navy misleading advertisements may be subtly worded so that customers make certain assumptions about what is included in the sale.

For instance, an email advertisement from Old Navy read “$2…TANKS”. Only at the bottom of the email would customers be able to see that, in small print, this was clarified; “Select styles only.” This may lead customers to purchase items online (in this case, tanks) fully believing that they will ring up at sale price, only to find out that this is not the case.

An in-store example of these alleged Old Navy misleading advertisements also deals with tanks. The store had an ad placed on clothing racks reading: “Fitted Racerback Tanks Now $2.” Again, small print at the bottom revealed that this discount applied to “Select styles only.” But customers were not given an indication on the rack or on the tanks which ones were or were not included in the “select styles” of the sale.

One current class action lawsuit over Old Navy misleading advertisements alleges that Gap (Old Navy’s parent company) uses these sales tactics to encourage consumers to spend time shopping, trying clothes on, and waiting in line, believing it will be worth it for the dramatic sales price. (A $2 tank top is a steep price cut.) Plaintiffs say that when customers find out at the register or online checkout that an item was not actually on sale, they have already become invested in the purchase of the item, making them unlikely to abandon the purchase even though they thought it is actually full price.

Participating in an Old Navy Misleading Advertisements Investigation

Have you been affected by Old Navy misleading advertisements? If so, you may be able to participate in an Old Navy class action lawsuit investigation. Those eligible to participate include those who meet these criteria:

• Saw a sale advertisement offering a discount at an Old Navy store in California (OR online while in California) within the past four years;
• You shopped and purchased an item after seeing the advertisement;
• At least one item you purchased was not discounted; and
• You don’t have an Old Navy, Gap, or Banana Republic brand credit card.

Customers who meet all of the above criteria may qualify to participate in an Old Navy misleading advertisements class action lawsuit investigation.

Join an Old Navy Class Action Lawsuit Investigation

If you have shopped at an Old Navy store in California OR online (while in California) within the past four years, and purchased a non-discounted item that you thought was on sale, you may have a legal claim.

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