Wayfair class action lawsuit overview:
- Who: Plaintiff Rebeka Rodriguez sued Wayfair LLC, doing business as www.wayfair.com.
- Why: Rodriguez claims Wayfair advertises fictitious regular prices and corresponding phantom discounts on products sold through its website.
- Where: The Wayfair class action lawsuit was filed in California state court.
A new class action lawsuit accuses Wayfair of advertising fictitious regular prices and corresponding phantom discounts on products sold through its website.
Plaintiff Rebeka Rodriguez filed the class action complaint against Wayfair in California state court, alleging violations of state consumer laws.
She alleges in the lawsuit that Wayfair advertises fictitious regular prices and corresponding phantom discounts on products sold through its website. This practice allows Wayfair to fabricate a fake “reference price” and present the actual price as “discounted” when it is not, Rodriguez explains.
She claims this results in a “sham price disparity” that is illegal under California law.
Wayfair customers misled into thinking they are getting a bargain, plaintiff alleges
On May 12, Rodriguez purchased a Weather Resistant Rabbit Hutch from Wayfair for the “discounted” price of $159.99, which Wayfair compared to a “strike-through” reference price of $269.99, the class action says.
The reference price was not the “prevailing market price” in the 90 days preceding the purchase, Rodriguez claims. For the 90 days preceding Rodriguez’s purchase and beyond, Wayfair was offering the exact same product for a discounted price with a similar “phantom discount,” she argues.
These pricing and advertising practices reflecting high-pressure fake sales are deceptive, Rodriguez claims.
They are intended to mislead customers into believing they are getting a bargain by buying products from Wayfair on sale and at a substantial and deep discount, she says.
“The reference price is, therefore, an artificially inflated price. In turn, the advertised discounts are nothing more than phantom markdowns,” the Wayfair class action says.
As a result, Rodriguez claims she and other customers bought products they never would have bought, or at the very least, paid more for merchandise than they otherwise would have if Wayfair was simply being truthful about its “sales.”
Rodriguez is looking to represent anyone who purchased any product from Wayfair’s website while in California within the statute of limitations period at a purported discount from a higher reference price.
She is suing for violations of California’s False Advertising Law and the Consumers Legal Remedies Act and is seeking certification of the class action, damages, fees, costs and a jury trial.
Meanwhile, multiple class action lawsuits were recently filed against companies accused of using fake sale prices to mislead consumers into believing they were getting better deals than they were. The companies include From You Flowers, Comfrt, Nood, Hot Topic and Sunglass Hut.
What do you think of the allegations made in this Wayfair class action lawsuit? Let us know in the comments.
The plaintiff is represented by Scott J. Ferrell and Victoria C. Knowles of Pacific Trial Attorneys APC.
The Wayfair class action lawsuit is Rodriguez v. Wayfair LLC, Case No. 2:25-cv-06910, in the Superior Court for the State of California, County of Los Angeles.
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39 thoughts onWayfair sued for allegedly advertising fake discounts
I’ve previously placed numerous orders with Wayfair and became aware of inaccuracy on their product pricing..
I have purchased many items off Wayfair and have felt mislead on many of the prices. Please add me.
I bought many items from Wayfair and all or most items were much more then expected, but I just had relocated to different State, found rental home and was trying to make it a bit modern, uniques but simple to have look like my style to feel like home. I was disappointed with some furniture quality, and thought good price for furniture and costed more afterwards, delivered and done. Then swtched banks, after a 3rd move covid lockdown time I had started getting theft and charged cards with items i never purchased, aincev2019 insisted that I still owed 68.67 and didn’t. I know I paid in full had to cancel 8 to 10 cc and all was cancelled pif closed and no furniture stood test of time for price dnded up costing. Just no time for complaint as moved 3rd time in 2nd rental house, covis lockdown just began, spouse went to get landline phone, just had been getting to work out our security on wifi. Well he had motorcycle accident in ICU one month and I sugfer anxieties disorder, when he never came back had servere panick attack and knew no one yet. Wayfair and overstock went to collection even though knew was pif cancelled and kept calling for money not believing me, and spouse close to not surviving. When he had, he was in hospital bed one year and Wayfair plus others continued calling me over balances no matter what i said they insisted on adding late fee and interest on 68,67 turning to over 400.00 which continued to go on credit reports giving me bad credit when was over 750 score. Still up to end of last year and up to today degratorty by overstock and I finally found my inforn on Wayfair with account pif as last payment 68.69. They made Wayfair written off but will not take Overstock off as derogatory even after proved them wrong submitted in and never heard back. They lost a good cudtomer I had planned ahead in 2017, in my own 1st home we started to look at to get out of 2nd rented house that is unhappy for us and not setting up anything to look nice, after 5 yrs, never repairs done from owner, nothing lasting as termites eating it away. But now would have been buying a piece of furiturn from them as saved aside in my list of items to buy. Now I will go to smaller places to get it, minimalist is easier life, especially disabled and no children. So yes was overcharged or paid price not as advertised, plus list my warrant on a bed purchase and was still un it when spouse in ICU one month, I could have had a new better bed delivered in 2020 as it was still eligible to get free replacement and could have had a much before mattress and platform for my back issues and surgery plus his severe injuries that almost took his life. So no more of those stores i support, have many areas i could file lawsuits told to me, but no time for it, he was home and survived and they could have taken high road by sending the ged to us when dispute i mentioned loss, more then just this, the time stolen by so many wrongdoings is not worth more retirement time. Rather move forward but know i go to small shops or something in a funky store or salvation army is worth more to me then the stores that don’t own a employee error or their own mistake, over 68..00 i gave proof to shut down the letters, every once a year they’d send me, until i had time to think after tragic unexpected tumultuous time of my lufe, they don’t deserve my business any longer. What happened to customer always or 99%right and compensate them, something I never got from all theft, breaches, internet fraud and they witnessed it too, but not one company would send proper owed amount of money ever compensate me, not even equifax breach, that wouldn’t send anyone to see the amount of paperwork to juggle as one yr a only caretaker of husband plus disabled myself. Move-out and move on to be better place well deserved and way overdue to myself. They should all get mandatory fine and same amount sent to all affected and actually proved whatever possible in toughest times. Ion principle and they can afford jt. Nut not holding my breath to see them do the right thing for humanity and we made them rich, they forget that too.
I have bought plenty from Wayfair as well but the prices they say are not when it’s done
I have purchased many products from Wayfair and was absolutely shocked at the final prices
I did order a corner stand and the price was more theen I expect.
My wife and I have ordered multiple things from Wayfair and have noticed that the prices are not on sale compared to the items manufacturing websites show.