Wayfair class action lawsuit overview:
- Who: Plaintiff Pooja Prakash filed a class action lawsuit against Wayfair LLC.
- Why: Prakash claims Wayfair misleads consumers by advertising sale prices that are the same as the regular prices.
- Where: The Wayfair class action lawsuit was filed in California federal court.
A new class action lawsuit accuses Wayfair of misleading consumers by advertising products at sale prices on its website that are in reality the same as the regular price.
Plaintiff Pooja Prakash filed the class action complaint against Wayfair LLC on Jan. 30 in a California federal court, alleging violations of state and federal consumer laws.
According to the lawsuit, Wayfair’s business model relies heavily on price-comparison advertising to sell products.
The products in question are those that Wayfair advertises for sale on its website at prices listed alongside higher strikethrough prices, with representations that the listed price represents a limited-time “sale” or a substantial percentage-off discount, the lawsuit alleges.
However, Prakash alleges that Wayfair does not regularly sell, and has not recently sold, the products at the higher strikethrough prices that it lists on its website alongside the purported “sale” or percentage-based discounted prices for these products.
“Rather, products sold on Wayfair’s website are either always or almost always offered at the purported ‘sale’ or discounted prices, and either never or almost never at the strikethrough prices,” the Wayfair class action says.
Lawsuit: Wayfair’s strikethrough prices are ‘false reference points’
Prakash claims the strikethrough prices listed for Wayfair’s products are thus false reference points intended to make the products appear like unusually good, limited-time bargains at the advertised “sale” or discounted prices.
“In so doing, Wayfair violates California’s and the FTC’s prohibitions on false advertising and misleading pricing,” the Wayfair class action says.
Prakash wants to represent anyone in the United States who purchased products on Wayfair’s website at prices that were falsely advertised as discounts off of the prices regularly charged for such products.
She is suing for violations of California’s False Advertising Law, California’s Consumers Legal Remedies Act, and California’s Unfair Competition Law and is seeking certification of the Wayfair class action, damages, fees, costs and a jury trial.
Currently, Wayfair is facing two class action lawsuits over alleged fake discounts, both in the state of California.
What do you think of the allegations made in this Wayfair class action lawsuit? Let us know in the comments.
The plaintiff is represented by Adrian Gucovschi and Nathaniel Haim Sari of Gucovschi Law Firm PLLC and Frank S. Hedin of Hedin LLP.
The Wayfair class action lawsuit is Prakash v. Wayfair LLC, Case No. 2:26-at-00183, in the U.S. District Court for the Eastern District of California.
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