Vuse vapes class action overview:
- Who: Three consumers filed a class action lawsuit against R.J. Reynolds Vapor Company, R.J. Reynolds Tobacco Company, Reynolds America Inc. and British American Tobacco p.l.c. (BAT).
- Why: The plaintiffs claim the companies falsely advertised their Vuse-brand vaporizer devices as being carbon neutral.
- Where: The Vuse class action was filed in California federal court.
A new class action lawsuit alleges that the companies behind Vuse vapes falsely advertised their products as being carbon neutral.
Plaintiff Vanessa Bell and two others filed the Vuse class action lawsuit against R.J. Reynolds Vapor Company, R.J. Reynolds Tobacco Company, Reynolds America and British American Tobacco on May 28 in California federal court.
According to the Vuse vape class action, the defendants falsely advertised their vaporizer devices and consumable products, including the Vuse Solo, Vuse Vibe, Vuse Ciro and Vuse Alto, as being carbon neutral.
In 2021, BAT announced that Vuse products were the first global carbon-neutral vape products, claiming that the production and use resulted in no net addition of carbon dioxide to the atmosphere, the plaintiffs say.
Carbon neutrality claims based on flawed offset projects, Vuse class action alleges
The plaintiffs allege that the carbon neutrality claims were based on flawed carbon offset projects that failed to provide genuine carbon reductions.
The Vuse class action lawsuit alleges that the defendants’ carbon neutrality claims were false and misleading because the offset projects they relied on did not provide genuine carbon reductions.
The plaintiffs claim that the projects either involved tree planting that would have occurred anyway or forest protection measures for forests that were not at risk of deforestation.
The plaintiffs allege that the defendants’ false claims misled consumers into believing that Vuse products were environmentally superior, causing them to pay a premium for the products.
The Vuse vapes class action lawsuit asserts claims for violations of state consumer protection laws, breach of express and implied warranties, unjust enrichment and fraud. The plaintiffs seek to represent a class of all California residents who purchased Vuse-brand vaporizer devices or consumable products since May 28, 2021.
Earlier this year, a class action lawsuit accused Apple of making false carbon neutral claims to market certain Apple Watch series.
What do you think of the allegations in this Vuse vapes class action? Join the discussion in the comments.
The plaintiffs are represented by Amber L. Schubert of Schubert Jonckheer & Kolbe LLP, Fletch Trammell of Trammell P.C. and Don Bivens and Teresita T. Mercado of Don Bivens PLLC.
The Vuse class action lawsuit is Bell, et al. v. R.J. Reynolds Vapor Company, et al., Case No. 3:25-cv-04521, in the U.S. District Court for the Northern District of California.
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