Vistaprint class action lawsuit overview:
- Who: Plaintiff Jason Roberts filed a class action lawsuit against Vistaprint Netherlands B.V. and Cimpress USA Inc.
- Why: Roberts claims Vistaprint sends emails with subject lines containing false or misleading information.
- Where: The class action lawsuit was filed in Washington state court.
A new class action lawsuit accuses Vistaprint of sending emails to consumers in the state of Washington with subject lines containing false or misleading information.
Plaintiff Jason Roberts claims Vistaprint sends emails with subject lines that falsely represent unqualified discounts on purchases without disclosing material exclusions.
Roberts argues consumers must open the email before they are able to see the “significant exclusions” that do not qualify for the percentage discount.
“The (emails) contain subject lines that are false or misleading because they omit material exclusions, leading reasonable consumers to believe that they will receive the promised percentage discount on their entire purchase,” the Vistaprint class action lawsuit says.
Roberts wants to represent a class of Washington residents who, within the past four years, received, either from or at the behest of Vistaprint, either of the two emails described in this complaint.
Vistaprint misleads consumers about sale durations, class action says
In addition to the emails regarding percentage discounts, Roberts argues Vistaprint also sends emails that misstate the duration of given promotions, in an alleged apparent effort to drive sales by creating a false sense of urgency.
Roberts claims that the subject lines in these particular emails falsely claim that a certain sale or discount is limited to a specific time when, in reality, the offer lasts longer than advertised or the item has already been on sale for longer than advertised.
“These misstatements are material because they mislead reasonable consumers about sale durations, including urgency that affects purchasing decisions,” the Vistaprint class action says.
Roberts claims Vistaprint is violating Washington’s Consumer Protection Act and Commercial Electronic Mail Act (CEMA).
The plaintiff demands a jury trial and requests injunctive relief and an award of statutory damages for himself and all class members.
In other alleged violations of Washington State’s CEMA, the shoe company Crocs is facing a lawsuit over its promotional emails.
Have you received an email with a misleading subject line from Vistaprint? Let us know in the comments.
The plaintiff is represented by Cory L. Zajdel and David M. Trojanowksi of Z Law LLC.
The Vistaprint class action lawsuit is Roberts, et al. v. Vistaprint Netherlands B.V., et al., Case No. 25-2-05325-32, in the Superior Court of the State of Washington, County of Spokane.
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