Ultimate Nutrition Kre-Alkalyn Class Action Lawsuit
By Matt O’Donnell
Ultimate Nutrition has been hit with a class action lawsuit alleging it falsely marketed its dietary supplement, “Ultimate Nutrition Kre-Alkalyn,” with claims that it works better and has less side effects than creatine monohydrate, “the leading and most scientifically supported form of creatine on the market.”
Lead Plaintiff Dino Bruce alleges in the Ultimate Nutrition Kre-Alkalyn class action lawsuit that these claims “are not supported by competent and reliable scientific evidence,” and that Ultimate Nutrition knowingly ignored “all competent and reliable scientific evidence regarding the product and creatine monohydrate, the compound in which they continuously, and improperly, compare their product to.”
The specific marketing claims the class action lawsuit targets and alleges are untrue are:
— “Kre-Alkalyn is creatine which is 100% stable and will not break down into creatine”;
— “Explosive Results, Smaller Servings”; and
— “Kre-Alkalyn has been referred to as a new form of creatine; however, it is actually the best form of creatine (creatine monohydrate) that has been fully stabilized.”
The Kre-Alkalyn class action lawsuit is brought on behalf of all consumers who purchased the product from Ultimate Nutrition within the past four years. It is seeking restitution, damages and injunctive relief for claims of negligence, fraud, breach of warranties, intentional misrepresentation, negligent misrepresentation, and violations of state business and consumer protection laws.
The Ultimate Nutrition Kre-Alkalyn False Advertising Class Action Lawsuit case is Dino Bruce v. Ultimate Nutrition, Inc., et al., Case No. 12-cv-7136, U.S. District Court, Central District of California, Western Division (Los Angeles). The Plaintiffs are represented by Brian Tomina of Oliver Law Group, PC.
Updated September 14th, 2012
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