True Religion hit with class action over ‘fake’ flash sales

True Religion class action lawsuit overview:

• Who: Plaintiff Tamana Nuri filed a class action lawsuit against True Religion Apparel Inc. and True Religion Sales LLC.
• Why: Nuri claims True Religion sends misleading emails to consumers.
• Where: The True Religion class action lawsuit was filed in Washington state court.

A new class action lawsuit accuses True Religion of sending false and misleading emails to consumers to trick them into making purchases.

Plaintiff Tamana Nuri filed the class action complaint against True Religion Apparel and True Religion Sales on March 7 in Washington state court, alleging violations of Washington’s Consumer Protection Act and Commercial Electronic Mail Act.

According to the lawsuit, True Religion has been sending emails with false and misleading subject lines to consumers to create the illusion of a good deal and impart a sense of urgency, inducing fear that they might miss out on the deal, thus spurring consumers to make purchases in a hurry.

True Religion has a pattern of advertising fake sale extensions, lawsuit says

The lawsuit claims True Religion uses different types of false and misleading information in email subject lines to trick consumers into opening their email and making purchases.

For example, the subject line will claim “48-HOUR FLASH SALE,” but at the end of the 48 hours, True Religion sends emails stating the “flash sale” has been “extended,” the lawsuit states.

The plaintiff alleges both email subject lines are false and misleading, as True Religion never intended to only offer the flash sale for 48 hours and planned for it to be offered for a longer period of time.

As another example, the subject line will claim that a sale has “ONLY HOURS LEFT” only for True Religion to send an email shortly after announcing that the sale has been “extended,” the lawsuit explains.

Nuri wants to represent a class of Washington residents who received True Religion’s false and misleading emails. She is suing for violation of Washington’s Commercial Electronic Mail Act and Consumer Protection Act and seeking an injunction to end these practices, an award of statutory and exemplary damages for each illegal email and an award of attorneys’ fees and costs.

In 2023, a class action lawsuit alleged that Old Navy misled consumers by sending promotional emails with phrases like “today only” and “3 DAYS ONLY,” falsely implying limited-time discounts to create a false sense of urgency and drive sales.

What do you think of the allegations in this True Religion class action lawsuit? Let us know in the comments.

The plaintiff is represented by Beth E. Terrell, Jennifer Rust Murray and Blythe H. Chandler of Terrell Marshall Law Group PLLC and Sophia M. Rios and E. Michelle Drake of Berger Montague P.C.

The True Religion class action lawsuit is Nuri v. True Religion Apparel Inc., et al., Case No. 25-2-07593-1 SEA, in the Superior Court of the State of Washington, County of King.

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