Tree Top’s ‘100% apple juice’ claims sour as lawsuit points to hidden additive

Tree Top apple juice class action overview:

• Who: Plaintiff Nora Borowsky filed a class action lawsuit against Tree Top Inc.
• Why: Borowsky claims Tree Top falsely advertises its apple juice as being made with only 100% apple juice.
• Where: The Tree Top apple juice class action lawsuit was filed in California federal court.

Tree Top falsely advertises its apple juice as being made with only 100% apple juice, according to a new class action lawsuit.

Plaintiff Nora Borowsky filed the class action complaint against Tree Top on July 1 in California federal court, alleging violations of state and federal consumer laws.

The lawsuit alleges Tree Top markets its apple juice products as being made with 100% apple juice, misleading consumers into believing they contain only natural ingredients.

Borowsky claims the company’s labeling and advertising practices are deceptive, as the juice contains synthetic ascorbic acid, a human-made preservative.

Tree Top sells six iterations of its “100% Juice” apple juice products, all of which prominently display claims such as “100% Apple Juice” and “100% USA Apples,” the lawsuit alleges.

However, Borowsky argues that these representations lead consumers to believe the juice is made solely from fruit and fruit-derived ingredients.

In reality, the juice contains synthetic ascorbic acid, which is not derived from apples, she says.

Tree Top apple juice contains synthetic ascorbic acid, lawsuit claims

Borowsky claims she purchased Tree Top apple juice in April 2025, relying on the company’s claims that the product was made entirely of apple juice.

She alleges she paid a premium for the juice, believing it was free of synthetic additives.

Borowsky says she would not have purchased the product, or would have paid significantly less for it, had she known about the presence of synthetic ascorbic acid.

The lawsuit argues that Tree Top’s labeling practices violate California’s Consumers Legal Remedies Act, Unfair Competition Law and False Advertising Law.

Borowsky also claims the company breached express warranty by failing to deliver a product that matched its advertised claims.

The plaintiff seeks to represent a nationwide class of consumers who purchased Tree Top’s apple juice products. She is suing for damages, restitution and injunctive relief to prevent Tree Top from continuing its allegedly misleading advertising practices.

In other apple juice claims, a class action lawsuit alleges Walmart’s Great Value apple juice contains  high levels of arsenic, while S. Martinelli & Co. is facing allegations it failed to disclose the presence of arsenic in its apple juice and made it difficult for customers to get refunds on recalled products.

What do you think of the claims in this Tree Top apple juice class action lawsuit? Let us know in the comments.

The plaintiff is represented by L. Timothy Fisher, Daniel S. Guerra and Joshua B. Glatt of Bursor & Fisher P.A.

The Tree Top apple juice class action lawsuit is Borowsky v. Tree Top Inc., Case No. 3:25-cv-05533, in the U.S. District Court for the Northern District of California.

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