Supreme Golf class action alleges company uses drip pricing to hide booking fees

Supreme Golf class action lawsuit overview:

• Who: Patrick Prague filed a class action lawsuit against Supreme Golf Inc.
• Why: Prague claims Supreme Golf violates New York law by failing to disclose booking fees until the final stage of the booking process.
• Where: The class action lawsuit was filed in New York federal court.

Supreme Golf uses “drip pricing” to ambush customers with hidden fees when booking tee times at golf courses in New York, a new class action lawsuit alleges. 

Plaintiff Patrick Prague’s class action lawsuit claims Supreme Golf, which operates a platform for booking tee times at golf courses, has been charging undisclosed “booking fees” in violation of state law.

Prague argues this alleged practice, known as “drip pricing,” exploits consumers’ reluctance to abandon a transaction after investing time in the booking process.

“After a seller has introduced surprise fees on the final screen, assuming the consumer even notices the fees, the consumer will still be reticent to leave due to a sense they will incur a loss by abandoning the transaction,” the Supreme Golf class action says. 

Prague wants to represent a nationwide class and New York subclass of individuals who used Supreme Golf to book tee times at New York golf courses on or after Aug. 29, 2022.

Supreme Golf’s alleged hidden fees violate NY law, class action claims

Prague argues New York law requires platforms that facilitate ticket sales to disclose the total cost, including all ancillary fees, before a ticket is selected for purchase.

“Plaintiff was harmed by paying these unlawfully applied fees. These fees were also themselves rendered unlawful because the total cost was not disclosed to Plaintiff at the beginning of the purchase process,” the Supreme Golf class action says. 

Prague claims Supreme Golf is guilty of violating the New York Arts and Cultural Affairs Law. He demands a jury trial and requests declaratory and injunctive relief and an award of statutory and compensatory damages for himself and all class members. 

In another case involving ticketing fees, Fandango agreed earlier this year to pay $9 million to put an end to claims the company failed to disclose convenience fees for New York movie tickets.

Have you used Supreme Golf to book a tee time at a New York golf course ? Let us know in the comments.

The plaintiffs are represented by Philip Fraietta and Stefan Bogdanovich of Bursor & Fisher PA.

The Supreme Golf class action lawsuit is Prague, et al. v. Supreme Golf Inc., Case No. 2:25-cv-00319, in the U.S. District Court for the Eastern District of New York.

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