Supergoop class action claims mineral sunscreen products contain synthetic ingredients

Supergoop class action lawsuit overview:

• Who: Plaintiff Pleasant Wayne filed a class action lawsuit against Supergoop LLC.
• Why: Wayne claims Supergoop’s mineral sunscreen products contain synthetic ingredients.
• Where: The class action lawsuit was filed in California federal court.

Supergoop is facing a new class action lawsuit alleging it falsely markets its mineral sunscreen products as containing only mineral ingredients when they actually contain synthetic ingredients.

Plaintiff Pleasant Wayne filed the class action complaint against Supergoop in California state court, alleging violations of California’s consumer protection laws. The company removed the lawsuit to federal court on Dec. 15.

According to the class action lawsuit, Supergoop markets its products as “100% mineral” or “mineral,” leading consumers to believe they contain only mineral ingredients and no synthetic ingredients. However, Wayne claims that the products actually contain numerous synthetic ingredients, making the marketing claims false and misleading.

Supergoop’s mineral sunscreen products are sold through various channels, including the company’s website and retailers like Sephora, Ulta Beauty, Amazon and Nordstrom, the class action lawsuit says.

The products are labeled with phrases like “100% Mineral” and “Mineral Sunscreen,” which Wayne claims are intended to appeal to consumers who prefer natural and mineral-based products.

Lawsuit: Supergoop misleads consumers who prefer natural products

Wayne argues that consumers, including herself, are willing to pay a premium for products they believe are natural and free from synthetic ingredients.

She claims she purchased Supergoop’s Mineral Mattescreen SPF 40 product multiple times based on the belief that it was a 100% mineral product.

However, she says she would not have purchased the product if she had known it contained synthetic ingredients.

Supergoop’s marketing campaign for its mineral sunscreen products is extensive and includes labels, packaging and website pages that prominently feature the “100% Mineral” claim, the class action lawsuit says.

The complaint lists several synthetic ingredients found in the products, such as Butyloctyl Salicylate, Polymethyl Methacrylate and Caprylhydroxamic Acid, among others.

Wayne claims that the presence of these ingredients contradicts the company’s marketing claims, making them false and misleading.

Wayne is seeking to represent anyone in California who purchased Supergoop’s mineral sunscreen products within the past four years. She is suing for violations of California’s consumer protection laws and seeks certification of the class action, damages, fees, costs and a jury trial.

Earlier this year, Celtic Ocean International LLC faced a class action lawsuit claiming its Celtic Sea Salt products were contaminated with lead and arsenic.

What do you think of the allegations made in this Supergoop class action lawsuit? Let us know in the comments.

Wayne is represented by Paul D. Stevens of Stevens LC.

The Supergoop class action lawsuit is Wayne v. Supergoop LLC, Case No. 2:25-cv-11844, in the U.S. District Court for the Central District of California.

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