Southwest Airlines sued over ‘fake’ sale emails

Southwest Airlines class action lawsuit overview:

• Who: Plaintiff Karleasa Mitchell filed a class action lawsuit against Southwest Airlines Co.
• Why: Mitchell claims Southwest Airlines sent consumers in Washington state emails containing misleading and false information.
• Where: The Southwest Airlines class action lawsuit was filed in Washington federal court.

A new class action lawsuit accuses Southwest Airlines of violating Washington state law by sending consumers emails containing misleading and false information.

Plaintiff Karleasa Mitchell claims Southwest Airlines sent emails to consumers in Washington with subject lines that were designed to trick them into opening the email and making purchases.

“Defendant uses different types of false and misleading information in email subject lines to trick consumers into opening their email and making purchases,” the Southwest Airlines class action says.

Mitchell claims Southwest Airlines would use subject lines such as “Last Day” only to later extend the sale, which she claims the airline never intended to only offer for the initial time period.

“Defendant has a pattern and practice of advertising fake sale extensions,” the Southwest Airlines class action says.

Southwest Airlines class action claims airline violated Washington state law

Mitchell claims Southwest Airlines violated the Washington Commercial Electronic Mail Act and the Washington Consumer Protection Act.

Mitchell wants to represent a nationwide class of consumers who, while a Washington resident, received an email from or at the behest of Southwest Airlines that contained a subject line stating that a sale, discount, price or other offer is being extended when the airline planned to offer it through the extension period advertised.

The proposed class also includes consumers who received an email from Southwest Airlines that contained a subject line that stated the consumer is being granted early access, but the sale was accessible to everyone at the same time or that a sale, discount, price or other offer is starting but it had in fact already been on offer.

In addition, the proposed class includes consumers who received an email from Southwest Airlines that contained a subject line stating that a sale, discount, price or other offer is time limited or ending when the airline continued to offer it for a longer period of time.

Mitchell demands a jury trial and requests declaratory and injunctive relief and an award of statutory and treble damages for herself and all class members.

Earlier this year, the U.S. Department of Transportation sued Southwest Airlines, alleging the carrier harmed consumers by marketing flights with unrealistic schedules.

Have you ever received a misleading email from Southwest Airlines? Let us know in the comments.

The plaintiff is represented by Beth E. Terrell, Jennifer Rust Murray, Blythe H. Chandler and Eden B. Nordby of Terrell Marshall Law Group PLLC and E. Michelle Drake, Mark B. DeSanto and Colleen Fewer of Berger Montague P.C.

The Southwest Airlines class action lawsuit is Mitchell v. Southwest Airlines Co., Case No. 2:25-cv-01593, in the U.S. District Court for the Western District of Washington.

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