Revlon class action lawsuit overview:
- Who: Plaintiff Robin Victoria Savage filed a class action lawsuit against Revlon Consumer Products LLC.
- Why: Savage claims Revlon falsely advertises its Almay makeup wipes as biodegradable.
- Where: The Revlon class action lawsuit was filed in California federal court.
A new class action lawsuit accuses Revlon of falsely advertising its Almay makeup wipes as biodegradable when they are not.
Plaintiff Robin Victoria Savage filed the Revlon class action lawsuit against Revlon Consumer Products LLC on July 30 in a California federal court, alleging violations of state and federal consumer laws.
According to the lawsuit, Revlon falsely advertises its Almay makeup wipes as biodegradable, leading consumers to believe they are environmentally friendly.
The Revlon class action lawsuit claims that Revlon’s Almay makeup wipes, labeled as “100% biodegradable,” do not decompose as promised, misleading consumers and leading them to pay a premium for the products.
Revlon class action: Landfills do not have conditions to meet biodegradable claims
Savage argues that Revlon’s marketing, which includes green badges and leaf imagery, gives the impression that the wipes will break down quickly after disposal.
However, she claims that the wipes, when typically disposed of in landfills or incinerators, do not decompose within a reasonable time frame, as these environments lack the necessary conditions for biodegradation.
The Revlon class action lawsuit cites the Federal Trade Commission’s Green Guides, which say unqualified biodegradable claims are deceptive if the product does not decompose within one year after customary disposal.
Savage claims that Revlon’s Almay makeup wipes do not meet this standard, making the company’s claims misleading.
Savage says she purchased Revlon’s Almay makeup wipes from Amazon and CVS, believing they would biodegrade quickly. She claims she would not have bought the product, or would have paid less for it, had she known that not to be the case.
The Almay class action lawsuit seeks to represent a class of all consumers who purchased Revlon’s biodegradable Almay makeup wipes in California during the statute of limitations period.
Savage is suing for violations of California’s consumer protection laws, breach of warranty and unjust enrichment. She is seeking certification of the Revlon class action lawsuit, damages, fees, costs and a jury trial.
In separate allegations, another class action claims Revlon falsely advertises certain Almay products as being “hypoallergenic.”
What do you think of the allegations made in this Revlon class action lawsuit? Let us know in the comments.
The plaintiff is represented by Ruhandy Glezakos, Benjamin Heikali, Joshua Nassir and Katherine Phillips of Treehouse Law LLP.
The Revlon class action lawsuit is Robin Victoria Savage v. Revlon Consumer Products LLC, Case No. 8:25-cv-01672 in the U.S. District Court for the Central District of California.
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