Revlon class action lawsuit overview:
- Who: A consumer filed a class action lawsuit against Revlon Inc., Revlon Consumer Products Corp. and Almay Inc.
- Why: The plaintiff claims Revlon falsely advertises its Almay products as being “hypoallergenic.”
- Where: The Revlon class action lawsuit was filed in New York federal court.
A new nationwide class action lawsuit claims Revlon falsely advertises Almay products as being “hypoallergenic.”
Plaintiff Kathryn Flint filed the class action complaint against Revlon, Revlon Consumer Products and Almay on Aug. 3 in New York federal court, alleging violations of state and federal consumer laws.
Flint says she purchased several Almay products at Walgreens, including Truly Lasting Color Liquid Makeup, Clear Complexion Concealer and Color + Care Liquid Lip Balm. She claims she relied upon the label representation that the products were hypoallergenic.
The plaintiff claims she and her family members have suffered skin irritation, eye irritation, dermatitis and/or an allergic skin reaction in the past, and she purchased Almay products to avoid experiencing these symptoms.
Flint claims that Almay’s false labeling deceives consumers into paying a premium for products they believe are safe for sensitive skin.
Almay class action alleges products contain known allergens
Flint alleges that Almay’s products contain a “shocking array” of known skin sensitizers, irritants and allergens despite being labeled as “hypoallergenic.”
Flint claims that Almay’s products, including eyeliners, mascaras, concealers and makeup removers, contain ingredients like corn starch, salicylic acid and zinc stearate, which are known allergens.
She argues that Almay’s marketing misleads consumers into believing they are purchasing products that minimize the risk of allergic reactions.
Flint claims that consumers lack the ability to independently verify the safety of the products’ ingredients, making them reliant on Almay’s representations.
Flint is looking to represent anyone in the United States who purchased the falsely labeled Almay products. She is suing for breach of express warranty, unjust enrichment and violations of New York’s General Business Law and is seeking certification of the Revlon class action lawsuit, damages, fees, costs and a jury trial.
In a similar class action, Hello Bello is facing allegations that it falsely advertises its baby shampoo as “hypoallergenic” while it contains known allergens.
What do you think of the allegations in this Almay class action lawsuit? Let us know in the comments.
The plaintiff is represented by Yvette Golan of The Golan Firm and James A. Francis and David A. Searles of Francis & Mailman P.C.
The Revlon class action lawsuit is Flint v. Revlon Inc., Case No. 1:18-cv-06992, in the U.S. District Court for the Southern District of New York.
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79 thoughts onRevlon class action alleges Almay products are falsely labeled ‘hypoallergenic’
I have used and still use Revlon products