Class action lawsuit accuses Quaker of misleading shoppers with Life Cereal marketing

Quaker Life Cereal class action lawsuit overview:

• Who: Plaintiff Selassie Edwards filed a class action lawsuit against The Quaker Oats Co.
• Why: Edwards claims Quaker falsely advertises its Life Cereal products as containing no artificial preservatives.
• Where: The Quaker Life Cereal class action was filed in New York federal court.

A new class action lawsuit alleges that The Quaker Oats Co. falsely advertises its Life Cereal products as containing no artificial preservatives.

Plaintiff Selassie Edwards claims that Quaker Life Cereal products contain tocopherols, which are well-known artificial preservatives commonly used in food products.

“Defendant’s ‘No Artificial Preservatives’ representation is featured on the Products’ labeling in order to induce health-conscious consumers to purchase foods that are free from artificial preservatives,” the Quaker Life Cereal class action says.

Edwards wants to represent a nationwide class and New York subclass of consumers who purchased Quaker Life Cereal products during the statute of limitations period. He asserts claims for violation of New York General Business Law, breach of express warranty and unjust enrichment.

Quaker Life Cereal class action: Company profited from misleading advertising

Edwards argues that Quaker has profited unjustly as a result of its allegedly deceptive conduct.

He claims he purchased Quaker Life Cereal products on multiple occasions, including Cinnamon Life Multigrain Cereal and Original Life Multigrain Cereal, relying on Quaker’s allegedly false, misleading and deceptive marketing of the products containing “No Artificial Preservatives.”

Edwards argues that he believed the “No Artificial Preservatives” representation meant the products did not contain any artificial preservatives, but the products he purchased actually contained the artificial preservative tocopherols.

Had he known the “No Artificial Preservatives” representation was false and misleading, he says he would not have purchased the product or would have only been willing to purchase it at a lesser price.

Edwards claims Quaker’s misleading advertising practices proximately caused harm to him and the proposed class members, who suffered an injury in fact and lost money or property as a result of Quaker’s allegedly deceptive conduct.

He is seeking certification of the class action, compensatory and statutory damages, restitution, prejudgment interest and an order enjoining Quaker from continuing the allegedly illegal practices detailed in the complaint.

An Illinois federal judge recently dismissed a class action against Quaker, ruling that consumers’ claims of misleading “Simply Granola” labeling were based on an unreasonable interpretation of the ingredients.

Have you ever purchased Quaker Life Cereal products because you believed they contained no artificial preservatives? Tell us what you think of the allegations in the comments.

Edwards is represented by Julian C. Diamond of Bursor & Fisher P.A.The Quaker Life Cereal class action lawsuit is Edwards v. The Quaker Oats Company, Case No. 1:25-cv-06794, in the U.S. District Court for the Southern District of New York.

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