Puritan’s Pride Vitamins Marketed Deceptively, Plaintiffs Claim

Puritan’s Pride vitamins are at the center of criticism, as consumers file a class action lawsuit alleging the company’s sales promotions are deceptive.

The Puritan’s Pride vitamins reportedly sold under one of the company’s “Buy One Get One Free” promotions allegedly had the supposed savings built into the price structure of Puritan’s Pride vitamins. The plaintiffs say Puritan’s Pride claims these “Buy One Get One” promotions only run on for a limited time, ultimately enticing consumers into buying more products.

However, the Puritan’s Pride class action lawsuit alleges this supposed limited time promotion has existed continuously for the past two to four years. This investigation is nationwide, with a number of faulty sales reportedly occurring throughout the United States.

The Puritan’s Pride lawsuit was filed by two California women, alleging they had purchased the company’s products under the false impression they were saving money during one of the company’s “Buy One Get One Free” or “Buy One Get Two Free” promotions.

The women allege that by using faulty promotions, Puritan’s Pride had tricked consumers into believing they were saving money despite buying more products. Furthermore, the women allege the promotions were misleading because the promotion had “never stopped.”

Overview of Puritan’s Pride Vitamins Sales Allegations

The Puritan’s Pride vitamins purchased in these promotions reportedly include: Vitamin D3, Calcium, Zinc, and Probiotic Acidophilus.

The company has been in business for over 40 years, offering consumers over 1,200 Puritan’s Pride vitamins and other nutritional supplements to choose from. The company promises customers high quality Puritan’s Pride vitamins by only using high quality ingredients. But the plaintiffs believe that even if the products meet all the promises advertised, it does not give the company exemption from federal marketing laws.

The Puritan’s Pride class action lawsuit applies to all products from Puritan’s Pride, based on the number of faulty marketing strategies the company reportedly runs. Furthermore, the Puritan’s Pride class action lawsuit cites several federal violations the company allegedly conducts when running their “Buy One Get One Free” promotions by not meeting federal standards.

According to federal law, offers of free merchandise to customers during a promotion or bargain “must be made with extreme care to avoid any possibility that consumers will be misled or deceived.”

The federal guidelines state that companies using the word “free” must specifically designate the term for an offer that “is based on the regular price” and that the consumer can reasonably assume they are “paying nothing and no more than the regular price” for the product in question.

Federal guidelines also say that promotions like “Buy One Get One Free” cannot be offered for more than six months over a 12-month period, and there should be a 30-day break before the company promotes the same offer again within 12 months.

The Puritan’s Pride class action lawsuit alleges the company had conducted false advertising to sell their products to consumers by violating state and federal consumer protection laws. If you purchased Puritan’s Pride vitamins under a promotional offer with questionable marketing, you may be eligible to join a class action lawsuit.

Join a Puritan’s Pride Deceptive Marketing Class Action Lawsuit Investigation

If you purchased vitamins or supplements from Puritan’s Pride anywhere in the nation that were part of a “Buy One Get One Free” offer or a similar promotion, you may qualify to join this Puritan’s Pride class action lawsuit investigation.

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