Puritan’s Pride Fake Discount Strategy Violates State Laws, Suit Claims

If you buy vitamins or supplements from Puritan’s Pride, you may have been affected by a Puritan’s Pride fake discount strategy.

The vitamin and supplement company is currently facing a class action lawsuit. According to the lawsuit, Puritan’s Pride fake discount practices include using “Buy One Get One Free” (BOGO) promotions that don’t actually save customers any money at all.

This alleged Puritan’s Pride fake discount practice works like this: products labeled “Buy One Get One Free” indicate limited time availability, which urges consumers to purchase products now while the discount is still available. However, according to the class action lawsuit, this supposed discount promotion has actually been offered for four years or more. This means that the “discounted” price is actually the regular price, and customers aren’t saving any money at all.

Puritan’s Pride Fake Discount Lawsuit

The Puritan’s Pride fake discount lawsuit was filed by two California women who claim that they purchased a number of products from the company that were part of a “Buy One Get One Free” or “Buy One Get Two Free” promotion.

The lawsuit alleges “that the marketing and advertising campaign for the Products was false, deceptive, and misleading because the ‘free’ Products promotion never stopped.” According to federal law, promotions like these should last no more than 6 months during a period of 12 months. This is to distinguish between regular pricing and discount pricing. Discount pricing that lasts the majority of the year essentially becomes regular pricing, and consumers purchasing products because of these discounts are being misled about the deal they are getting by buying these products during the supposed sale period.

Critic say that discount pricing that lasts the majority of the year essentially becomes regular pricing, and consumers purchasing products because of these discounts are being misled about the deal they are getting by buying these products during the supposed sale period.

The lawsuit alleges that the Puritan’s Pride fake discount claims violate California consumer protection laws.

While the plaintiffs who filed this lawsuit purchased particular products, the class action lawsuit is intended to include any and all products purchased under the Puritan’s Pride fake discount scheme.

Fake Discount Basics

Puritan’s Pride fake discount practices are not unique. In fact, fake discounts are a common practice in stores across the country. Companies can use these strategies to trick customers into purchasing products because of a sale that either saves them very little money or none at all.

Fake discount practices can lead customers to buy a product that they otherwise would not have purchased.

Filing a Puritan’s Pride Fake Discount Lawsuit

By advertising fake discount prices, companies like Puritan’s Pride are allegedly engaging in deceptive pricing policies as well as violating both federal and California laws.

There is currently an investigation into Puritan’s Pride fake discount practices. If you have purchased vitamins or supplements from Puritan’s Pride during a Buy One Get One Free sale, you may be able to join a Puritan’s Pride fake discount class action lawsuit. 

Join a Puritan’s Pride Deceptive Marketing Class Action Lawsuit Investigation

If you purchased vitamins or supplements from Puritan’s Pride anywhere in the nation that were part of a “Buy One Get One Free” offer or a similar promotion, you may qualify to join this Puritan’s Pride class action lawsuit investigation.

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