Pura Scents recalls diffusers due to choking hazard

Pura Scents recall overview:

• Who: Pura Scents is recalling more than 851,400 Pura 4 Smart Home Fragrance Diffusers.
• Why: Magnets on the diffuser covers can detach, posing an ingestion hazard to children.
• Where: The recall is active in the United States and Canada.

Pura Scents has issued a recall for more than 851,000 diffuser covers on Pura 4 Smart Home Fragrance Diffusers due to a potential magnet ingestion hazard. 

The recall affects 851,400 units sold in the United States and an additional 1,100 in Canada. The issue arises from magnets on the covers that may detach, posing a serious risk if swallowed by children.

The recall, announced on July 24, involves the detachable covers of the Pura 4 Smart Home Fragrance Diffusers, which are approximately 4 inches in both width and length. The covers contain five magnets — three small and two larger ones — that can become dislodged. 

This defect could lead to severe health risks if the magnets are ingested, such as intestinal perforations, blockages or even death, according to the recall notice.

The Pura 4 diffusers were available for purchase at major retailers like Target and Scheels, as well as online platforms like Amazon and Pura’s own website, from August 2023 to May 2025. The products were priced at approximately $50. 

Pura Scents has received three reports of magnets detaching, though no injuries have been reported so far.

Consumers urged to replace Pura 4 diffuser covers immediately

Pura Scents is taking proactive steps to address the issue by offering free replacement covers to all affected consumers. 

The company advises customers to immediately dispose of the existing covers and keep the diffusers out of reach of children and pets. 

To facilitate the replacement process, Pura Scents is reaching out to all known purchasers directly. Customers can contact the company toll-free at 855-394-5292, Monday through Friday, from 9 a.m. to 5 p.m. MT, or via email at [email protected]. Additional information is available on their website by clicking on the “Recall” link at the bottom of the page.

Pura Scents has not reported any injuries related to this recall. The company is not currently facing legal action over the recall, but Top Class Actions follows recalls closely as they sometimes lead to class action lawsuits.

Are you affected by the Pura Scents recall? Let us know in the comments.

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