A class action lawsuit claims that Tide purclean laundry detergent is marketed as being made from plant-based ingredients when it actually contains cleaning aids that are sourced from petroleum.
Plaintiff Linda Cole says she’s purchased Tide purclean laundry detergent numerous times based on label statements that it was plant-based and that it contained “0% dyes, phosphates, chlorine brighteners.”
According to the Tide class action lawsuit, the back label of Tide purclean further confirms that the detergent is “A Powerful Plant-Based Clean You Can Feel Good About.”
The Tide purclean ingredients are listed as the following:
- Plant-Based Cleaning Agents (Sodium Lauryl Sulfate, C10-16 Pareth, C10-16 Alkyldimethylamine Oxide)
- Plant-Based Solvents (Propylene Glycol, Alcohol)
- Plant-Based Suds Reducer (Sodium Salts Of C12-18 Fatty Acids)
- Plant-Based Water Softener (Sodium Citrate)
- Plant-Based Enzymes (Subtilisin, Amylase Enzyme)
- Mineral-Based Stabilizer (Sodium Borate)
- Cleaning Aids (Polyethyleneimines Alkoxylated)
- Fragrances
- Water
After reviewing both the front and back label, Cole argues that reasonable consumers would naturally assume the Procter & Gamble product consists entirely of plant-based ingredients.
However, the Tide purclean class action lawsuit states that the most dominant ingredient used in the laundry detergent is its cleaning aids which come from petroleum, not plants.
Cole says Tide purclean is sold at a higher price than other laundry detergents based on its deceptive marketing.
The Tide class action lawsuit claims that Cole overpaid for the laundry detergent based on the misleading label statements and is owed financial restitution.
“The Product was worth less than what Plaintiff paid for it and she would not have paid as much absent Defendant’s false and misleading statements and omissions,” the Tide class action lawsuit states.
The plaintiff says her experience is similar to other putative Class Members in that all consumers were exposed to the same false marketing claims and therefore paid more than they otherwise would have if they had known the truth.
“The representations took advantage of consumers’ cognitive shortcuts made at the point-of-sale and their trust in defendant, a well-known and respected brand or entity in this sector,” the Tide purclean class action lawsuit claims.
According to Cole, if Procter & Gamble make changes to its formula of Tide purclean so that all of its ingredients are plant-based or if the company discloses the inclusion of petroleum in its products, she would consider purchasing the detergent again.
The plaintiff accuses Procter & Gamble of violating New York’s consumer protection laws, negligent misrepresentation, unjust enrichment, fraud, breach of express warranty and other laws.
She is seeking injunctive relief which would force Procter & Gamble to remove and/or correct certain Tide purclean label statements.
In addition, she is seeking monetary damages on behalf of herself and a potential Class of all New York consumers who purchased Tide purclean laundry detergent.
Did you purchase Tide purclean laundry detergent based on its label claims? Tell us your story in the comment section below.
Cole is represented by Spencer Sheehan of Sheehan & Associates PC.
The Tide Purclean Laundry Detergent Class Action Lawsuit is Linda Cole v. The Procter & Gamble Co., Case No. 7:20-cv-06680, in the U.S. District Court for the Southern District of New York.
Read About More Class Action Lawsuits & Class Action Settlements:
No Claim ID Required for the Nasty Gal Class Action Settlement
Uber Adds Sexual Misconduct Training for Drivers
Chipotle Customers In Pa. Accuse Chain of Short-Changing Them
FDA Discusses Better Testing Methods for Finding Asbestos in Baby Powder
ATTORNEY ADVERTISING
Top Class Actions is a Proud Member of the American Bar Association
LEGAL INFORMATION IS NOT LEGAL ADVICE
Top Class Actions Legal Statement
©2008 – 2024 Top Class Actions® LLC
Various Trademarks held by their respective owners
This website is not intended for viewing or usage by European Union citizens.
641 thoughts onTide Class Action Lawsuit Says Purclean Laundry Detergent Isn’t So Pure
Ive purchased this several times please add me
Add me to, because it make me itch.
My mom and dad has bought it for me and it has broke me out you can add me
Have bought it a few times with it saying plant based
Not my go-to anymore
please add me
Commonly I had skin issues every time I used this brand constant itching
And I was wondering why my son eczema keep acting up didn’t know it was actually the soap that I trusted with his clothes
Please add me
Please add me to the Tide Pure and Clean detergent Class Action Lawsuit! I paid more than my usual Tide laundry soap. I only purchaced it because it said it was plant-based. Very deceiving marketing ploy!
I always buy this thinking it was better for our skin !! It’s sad you can’t trust anyone. Please add me to this !! Thanks for misleading me Tide
My grandson has skin issues I can only use certain products for him so I started preaching tide pure and clean when it came out because it was supposed to be better for your skin and the environment
Ecosense Melapower is a safe plant based detergent. 9x concentrated so less packaging hence more environmentally friendly as well.
I thought my clothes would be cleaner with the Purclean, but nope. Clothes just seemed to still be dirty. Add me please
I always buys pure clean laundry detergents paying expenses prices compair to other brands and not a g
ood product. Add me