Mielle Organics hair oil contains benzene, causes hair loss, class action claims

Mielle Organics class action overview: 

• Who: A hair oil consumer is suing Mielle Organics LLC and The Procter & Gamble Company.
• Why: The plaintiff claims the companies’ Mielle Organics Rosemary Mint Scalp & Strengthening Hair Oil causes hair loss.
• Where: The Mielle Organics class action was filed in Illinois federal court.

Mielle Organics and its parent company have been hit with a class action lawsuit alleging their popular Mielle Organics Rosemary Mint Scalp & Strengthening Hair Oil causes hair loss.

Plaintiff Georgina Gomes filed the class action complaint against Mielle Organics LLC and The Procter & Gamble Company on Nov. 21 in an Illinois federal court, alleging violations of state and federal consumer laws. 

According to the lawsuit, the companies are misleading consumers by promoting the hair oil as safe while failing to disclose harmful side effects.

Gomes alleges that the hair oil contains ingredients that have caused her and other users significant hair loss. 

According to the lawsuit, neither the product’s labeling nor marketing materials disclose these risks. Instead, the companies allegedly marketed the product as safe and effective for hair strengthening. 

Gomes states that she would not have purchased the product — or would have paid significantly less for it — had she known about the potential harm.

Companies didn’t properly test the hair oil, lawsuit alleges

The lawsuit says the companies neglected their duty to test the product adequately to ensure it was free of harmful ingredients. “Defendants knowingly, or at least negligently, introduced a harmful and/or misbranded product into the U.S. market,” the complaint says.

Gomes claims the hair oil has left her and other consumers with financial losses and emotional distress over hair damage. 

“No reasonable consumer would have paid any amount for a cosmetic product that contained ingredients causing hair loss or containing a high risk of causing hair loss,” the lawsuit says.

As a result, Gomes is looking to represent anyone who bought the hair oil nationwide. 

She is suing for violations of the Illinois Consumer Fraud and Deceptive Trade Practices Act, fraud, unjust enrichment, and violations of state consumer fraud laws and is seeking certification of the class action, damages, fees, costs and a jury trial.

Meanwhile, L’Oreal is facing a class action lawsuit claiming that its CeraVe benzoyl peroxide cleanser contains a dangerous level of the carcinogenic chemical benzene. 

What do you think of the allegations in this Mielle Organics class action? Let us know in the comments.

The plaintiff is represented by James M. Dore and Daniel I. Schlade of the Dore Law Offices LLC.

The Mielle Organics class action is Georgina Gomes v. Mielle Organics LLC et al., Case No. 1:24-cv-12019 in the U.S. District Court for the Northern District of Illinois. 

Read About More Class Action Lawsuits & Class Action Settlements:

• Drunk Elephant issues product recall due to ingredient mix-up
• Dr. Squatch class action alleges hair care products falsely advertised as natural
• Neutrogena makeup remover towelettes falsely advertised as plant-based, class action claims
• RevitaLash class action alleges products falsely advertised as serums