Update:ย
- An Illinois federal judge agreed to dismiss a class action lawsuit alleging Procter & Gamble falsely advertises containers of Gain laundry detergent as containing enough detergent to do 32 loads of laundry.ย
- In an order filed June 10, Judge Jeremy Daniel sided with P&G, stating plaintiff Tasha Callahan failed to prove her consumer fraud claim against the company. The judge says Callahan didnโt plausibly argue her claim that a reasonable customer would believe the Gain label refers to large rather than medium loads when it promises 32 loads.
- JudgeDaniel also says the claims donโt stand up as the productโs back label clearly states the bottle contains enough liquid detergent for 32 medium loads of laundry.
Gain laundry detergent class action lawsuit overview:ย
- Who: Tasha Callahan filed a class action lawsuit against The Procter & Gamble Co.ย
- Why: Callahan claims Procter & Gamble falsely advertises that certain containers of its Gain brand laundry detergent contain enough product to do 32 loads of laundry.
- Where: The class action lawsuit was filed in Illinois federal court.
(April 11, 2023)
Procter & Gamble (P&G) falsely advertises certain containers of its Gain laundry detergent as containing enough detergent to do 32 loads of laundry, a new class action lawsuit alleges.ย
Plaintiff Tasha Callahan claims consumers who purchase the Gain laundry detergent marketed as having enough product for 32 loads of laundry would only be to do that many loads if they did the โsmallest size load possibleโ each time.ย
Callahan claims unpublished data by P&G confirms โconsumers would not expect loads of laundry to refer to the smallest possible amount of laundry they could put in their washing machine.โย
โThe majority of Americans who take advantage of the whole usable capacity of their washing machines will not be able to do 32 loads of laundry,โ the class action states.ย
Callahan wants to represent an Illinois class and multistate consumer fraud class of individuals who have purchased Gain laundry detergent marketed as having enough product for 32 loads of laundry.ย
Gain laundry detergent containers donโt have easily findable load-amount conditions, class action says
A consumer would only be able to fill laundry detergent up to just below bar one on the cap for the Gain detergent container to be able to do the advertised 32 loads of laundry, the class action alleges.ย
Callahan argues consumers, meanwhile, would need to turn a Gain container around and navigate hundreds of words โ including warnings, logos, ingredients and icons, among other things โ to find clarification about the amount of loads possible.ย
โEven if consumers fill the cap to Bar 3 for โLarge Loads,โ they will get close to half as many as the 32 indicated on the front label,โ the Gain class action states.ย
Callahan claims P&G is guilty of unjust enrichment, fraud and negligent misrepresentation, and of violating the Magnuson Moss Warranty Act, several state consumer fraud acts and the Illinois Consumer Fraud and Deceptive Business Practices Act.ย
Plaintiff is demanding a jury trial and requesting declaratory and injunctive relief along with an award of monetary, statutory and/or punitive damages for herself and all class members.ย
A separate class action lawsuit was filed against P&G earlier this month by a consumer arguing the company โgreenwashesโ its Gain laundry detergent to make it seem environmentally friendly when it allegedly contains a probable human carcinogen.ย ย
Have you purchased Gain laundry detergent marketed as containing enough product for 32 loads of laundry? Let us know in the comments.
The plaintiff is represented by Spencer Sheehan of Sheehan & Associates PC.ย
The Gain laundry detergent class action lawsuit is Callahan, et al. v. The Procter & Gamble Co., Case No. 1:23-cv-02072, in the U.S. District Court for the Northern District of Illinois.
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1,901 thoughts onJudge dismisses class action alleging Gain falsely advertised load capacity
Yes I use Gain detergent and softener and have been for many years now. I always thought there wasnโt as many loads as it says!
Yes I have and still do use Gain detergent. Add me.
Gain is my favorite detergent . Add me
Yes please add me to this lawsuit Iโve been using gang since 2000 itโs crazy I need to become a sad
Actually yes I almost always for almost 25 years have bought gain religiously because I had 4 children that was allergic to most detergent but I think 3 and I honestly thought I was getting the better deal at first. I started thinking somewhere in all these years I was being cheated. I honestly thought it was just not enough in the bottle because I use a Cap full thatโs considered a load I always believed because of the.load of clothes wasnโt small it was large or even regular. But I totally agree with this suit. I have took the time tk count / mark my own loads verses the โgain size loadsโ which is actually not even an actual load itโs only a few pieces of clothes or a couple towels I could wash 3 or 4 of those loads to equal an actual load. But the bottle says loads not partial load. Thatโs what they actually consider a load 4 or 5 pieces of clothes if that. So yes honestly after all these years I feel cheated i dont have proof of every bottle I ever bought but I think I have some proof from. Using dollar general and Walmart apps.
Been using again for over 10 years add me.
Hi my name is Shirley beck and I been using gain washing powder for year and it doesnโt last long
Gain is my favorite detergent have been using it for many years. Add me
Please add me
We have been using Gain laundry detergent for years and it never has 32 loads worth in the container
Please add me
I have been using this since 1999!!! Please add me!