Paula’s Choice sued for misleading ‘Made in USA’ labels on skincare products

Paula’s Choice class action overview:

• Who: Plaintiff Kaitlyn Roblyer filed a class action lawsuit against Paula’s Choice Inc., Paula’s Choice LLC and Conopco Inc., doing business as Unilever.
• Why: The plaintiff claims Paula’s Choice falsely advertised its skin care products as being made in the United States.
• Where: The Paula’s Choice class action was filed in California federal court.

A new Paula’s Choice class action lawsuit alleges the skin care company falsely advertised its products as being made in the United States despite them containing foreign ingredients.

Plaintiff Kaitlyn Roblyer claims Paula’s Choice failed to adequately disclose that its products contained foreign ingredients and components despite labeling them as “Made in the USA.”

Roblyer argues Paula’s Choice’s failure to disclose the use of foreign ingredients violates federal rules and California laws regarding “Made in the USA” claims.

“Despite the clearly established and well-defined federal rules regarding ‘Made in the United States’ claims, Defendant falsely, unfairly and deceptively advertised, marketed and sold its products, including the Product purchased by Plaintiff, as ‘Made in the USA’ without clear and adequate qualification informing consumers of the presence of foreign ingredients and/or components,” the Paula’s Choice class action alleges.

Lawsuit: Paula’s Choice knowingly misled consumers

Roblyer claims she relied on the “Made in the USA” label when purchasing a Paula’s Choice product, believing it was made entirely with U.S.-sourced ingredients.

The plaintiff argues she would not have purchased the product had she known it contained foreign ingredients and alleges that Paula’s Choice’s misleading labeling gave it an unfair advantage over competitors and allowed it to charge a premium price.

“Defendant’s alleged unlawful, unfair and deceptive business practices, along with their unfair, deceptive, untrue or misleading advertising, present a continuing threat to Plaintiff, the Class and the public as Defendant continues to engage in unlawful conduct that harms consumers,” the Paula’s Choice class action alleges.

Roblyer claims Paula’s Choice is guilty of violating California’s Unfair Competition Law, False Advertising Law and Consumers Legal Remedies Act and of breach of express warranty, negligent misrepresentation, intentional misrepresentation and unjust enrichment.

The plaintiff demands a jury trial and requests declaratory and injunctive relief and an award of damages for herself and all class members.

Meanwhile, consumers recently filed a class action lawsuit against Paula’s Choice LLC, alleging that the skincare company falsely advertised its products as “cruelty-free” while permitting animal testing to access the Chinese market.

Do you believe Paula’s Choice falsely advertised its skin care products as being made in the United States? Let us know in the comments.

The plaintiff is represented by Abbas Kazerounian and Pamela E. Prescott of Kazerouni Law Group APC.

The Paula’s Choice class action is Roblyer v. Paula’s Choice Inc., et al., Case No. 2:25-cv-01364-DJC-CSK, in the U.S. District Court for the Eastern District of California.

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