Pluto TV class action overview:
- Who: A group of parents have filed a class action lawsuit against Paramount Skydance Corp. and its subsidiary Pluto Inc.
- Why: The plaintiffs allege the defendants illegally shared their children’s personally identifiable information with third-party advertisers.
- Where: The Pluto TV class action was filed in California federal court.
A group of parents have filed a class action lawsuit against Paramount Skydance and its subsidiary Pluto, alleging the companies illegally shared their children’s personally identifiable information with third-party advertisers.
Plaintiff Raquel Diaz and four others filed the class action complaint on behalf of their minor children in California federal court on Nov. 4.
The lawsuit alleges that Pluto TV, a video streaming service operated by Paramount, collected and shared data, such as the specific videos watched by children on its platform, with advertising giants Google and Microsoft without obtaining parental consent.
The plaintiffs claim this practice violates the Video Privacy Protection Act and the Children’s Online Privacy Protection Act, which are designed to protect individuals’ video consumption data and children’s online privacy, respectively.
According to their lawsuit, Pluto TV offers a wide variety of child-friendly programming through its streaming platform, which can be accessed via web browsers and mobile apps.
To use the platform’s app, users must sign up for a Pluto TV account, the plaintiffs say.
The plaintiffs allege that Paramount and Pluto installed tracking tools on their website that collected children’s private data and shared it with Google and Microsoft, allowing these companies to build advertising profiles on the minors.
The lawsuit claims that neither the children nor their parents were informed of or consented to this data sharing.
Parents claim Pluto TV caused harm to children
The lawsuit further alleges that the defendants’ actions have caused harm to the children and their families, including invasion of privacy, emotional distress and a loss of trust in online service providers.
The plaintiffs are seeking to represent a nationwide class of minors who watched videos on the Pluto TV platform and had their personal data shared with unauthorized third parties.
They are seeking statutory damages, injunctive relief and other compensation for the alleged data privacy violations.
The lawsuit argues that the defendants’ practices are particularly egregious given the vulnerability of children to advertising. It cites research indicating that children are especially susceptible to the persuasive effects of advertising due to their immature critical thinking skills and impulse inhibition.
The plaintiffs argue that the defendants prioritized their marketing efforts over consumer privacy, resulting in the unauthorized sharing of sensitive data.
The lawsuit seeks to hold Paramount and Pluto accountable for their alleged violations of federal and state privacy laws and to prevent further unauthorized data sharing.
Earlier this year, Paramount faced a class action lawsuit claiming it shared viewers’ data with third parties without their consent. The company later asked a New York federal court to dismiss the case, arguing that the plaintiff had consented to the very disclosures he claims violated the Video Privacy Protection Act.
What do you think of the allegations made in this Pluto TV class action lawsuit? Let us know in the comments.
The plaintiffs are represented by Daniel Srourian of Srourian Law Firm P.C. and Tyler J. Bean and Sonjay C. Singh of Siri & Glimstad LLP.
The Pluto TV class action lawsuit is Diaz, et al. v. Paramount Skydance Corp., et al., Case No. 5:25-cv-02945, in the U.S. District Court for the Central District of California.
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