Orvis class action claims company tricks consumers with fake discounts

Orvis discount class action lawsuit overview: 

• Who: Plaintiff Miguel Esparza filed a class action lawsuit against The Orvis Co. Inc., which does business as www.orvis.com.
• Why: Esparza claims Orvis advertised fictitious regular prices on products on its website in order to make them appear to be at a discount. 
• Where: The class action lawsuit was filed in the Superior Court for the State of California, County of Riverside. 

A new class action lawsuit alleges outdoor lifestyle company Orvis advertises fictitious regular prices on products sold through its website. 

Plaintiff Miguel Esparza claims Orvis used the allegedly fabricated reference prices to present the actual prices as “discounted,” when it was not actually the case. 

“The result is a sham price disparity that is per se illegal under California law,” the Orvis discount class action says. 

Esparza wants to represent a California class of consumers who, within the statute of limitations period, purchased one more Orvis product from its www.orvis.com website that was listed at a purported discount from a higher reference price. 

Orvis intentionally uses fake regular prices to mislead consumers, class action claims

Esparza argues Orvis is aware the purported regular prices are fake yet intentionally uses them in order to mislead consumers into thinking they are buying products “at a substantial discount.”

“Defendant thereby induces customers to buy products they never would have bought — or at the very least, to pay more for merchandise than they otherwise would have if Defendant was simply being truthful about its ‘sales,’” the Orvis discount class action says. 

Esparza claims Orvis is violating California’s False Advertising Law. He demands a jury trial and requests an award of all available legal, equitable and declaratory relief for himself and all class members. 

Multiple similar class action lawsuits have recently been filed against companies — including  From You Flowers, Comfrt, Nood, Hot Topic and Sunglass Hut — accused of using fake sale prices to trick consumers. 

Have you purchased a product off Orvis’ website that was listed at a purported discount from a higher reference price? Let us know in the comments.

The plaintiff is represented by Scott J. Ferrell and Victoria C. Knowles of Pacific Trial Attorneys.
The Orvis discount class action lawsuit is Esparza, et al. v. The Orvis Co. Inc., Case No. 5:25-cv-00630-SSS-SHK, in the Superior Court for the State of California, County of Riverside.

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