OGX hair product bottles are nearly half empty, class action lawsuit claims

OGX hair products class action lawsuit overview:

• Who: Plaintiff Silvia Garcia filed a class action lawsuit against Vogue International LLC, d/b/a OGX.
• Why: The plaintiff claims OGX hair products are sold in oversized containers that contain non-functional slack-fill.
• Where: The OGX class action was filed in California federal court.

A class action lawsuit claims OGX products are sold in opaque containers that do not reasonably inform consumers of the actual amount of product inside.

OGX sells a variety of hair and body care products, including shampoos, conditioners, treatments, and styling products. 

Plaintiff Silvia Garcia filed the OGX class action lawsuit on Aug. 3 in California federal court, alleging violations of state and federal consumer laws.

According to Garcia, OGX hair products are sold in containers that are up to half empty, deceiving consumers into paying for empty space.

The class action lawsuit argues that the company’s packaging is systematically misleading, representing the product as adequately filled when it contains an unlawful amount of empty space, also known as “slack-fill.”

“The front of the Product’s packaging does not include any information that would reasonably apprise Plaintiff of the quantity of product relative to the size of the container, such as a fill line,” the OGX class action lawsuit says.

OGX underfills products to deceive consumers, class action alleges

Garcia argues Vogue International underfills its OGX products to save money and deceive consumers into purchasing them over competitors’ products.

The class action lawsuit claims that Vogue International’s slack-fill scheme harms consumers and competitors who have implemented labeling changes to alert consumers to the true amount of product in each container.

Garcia argues Vogue International’s actions violate the California Consumers Legal Remedies Act, the Unfair Competition Law and the False Advertising Law.

She claims consumers who have purchased OGX products have suffered injuries due to the false, unfair, deceptive, unlawful and misleading practices.

Garcia wants to represent anyone in California who purchased an OGX product containing non-functional slack-fill in the past four years.

The plaintiff is suing for violations of California’s consumer protection laws and seeks certification of the class action, as well as damages, restitution, disgorgement, fees, costs, and a jury trial.

Meanwhile, Zuru LLC is facing a similar class action lawsuit accusing the company of selling Monday Haircare products in deceptive, oversized packaging.

What do you think of the allegations made in this OGX class action lawsuit? Let us know in the comments.

Garcia is represented by Scott J. Ferrell and Victoria C. Knowles of Pacific Trial Attorneys APC.

The OGX class action lawsuit is Garcia v. Vogue International LLC, Case No. 3:25-cv-01987, in the U.S. District Court for the Southern District of California.

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