Nike class action claims company tracks, shares customer data without consent

Nike class action lawsuit overview:

• Who: Two consumers have filed a class action lawsuit against Nike Inc.
• Why: The plaintiffs claim the company tracks and shares customer data without consent.
• Where: The Nike class action lawsuit was filed in Florida federal court.

Nike has been hit with a class action lawsuit alleging the company tracks and shares customers’ data without consent, highlighting serious concerns over data privacy.

Plaintiffs Neal Magenheim and Angela Neil filed the class action complaint against Nike on Dec. 16 in Florida federal court, alleging violations of state privacy laws.

The class action lawsuit alleges that Nike uses its website to install invasive software on visitors’ web browsers without their consent, allowing the company to collect and share personal data with third parties for commercial purposes.

The lawsuit claims that Nike’s actions are part of a broader trend in which large corporations, data brokers and marketers invade private web browsers to harvest personal data, which is then used to track and target individuals online.

The plaintiffs allege that Nike’s website, www.nike.com, automatically installs tracking technologies on visitors’ web browsers as soon as they land on the site. This occurs even if users have enabled privacy settings, such as the Global Privacy Control indicator, which signals that they do not consent to the installation of invasive code, the Nike class action lawsuit says.

Nike profits from data collection, class action alleges

The lawsuit further claims that Nike’s website includes a misleading “your privacy choices” link, which gives users the impression that they can opt out of data sharing. However, even when users explicitly withhold consent, the website continues to deploy tracking software, the plaintiffs allege.

As a result, visitors to the Nike website are allegedly tracked and targeted with ads across the internet, and their data is sold to identity resolution companies, which maintain detailed profiles of individuals based on their online activities.

The plaintiffs claim that Nike’s actions are highly offensive and constitute a violation of privacy and property rights. They allege that the company profits from the data it collects by optimizing its marketing strategies and selling information to third parties.

The class action lawsuit seeks to represent all individuals who accessed the Nike website from within Florida over the past two years. It alleges invasion of privacy, trespass upon chattels, conversion and unjust enrichment.

It seeks damages, including punitive damages, and the disgorgement of profits generated by Nike’s alleged unlawful conduct.

In another recent Nike class action, a Washington resident claims Nike sent promotional emails that created a false sense of urgency in violation of the state’s consumer protection laws.

What do you think of the claims in this Nike class action lawsuit? Let us know in the comments.

The plaintiffs are represented by James P. Gitkin of Salpeter Gitkin LLP, Joshua M. Entin of Entin Law Group P.A. and Nolan K. Klein of the Law Offices of Nolan Klein P.A.

The Nike class action lawsuit is Magenheim, et al. v. Nike Inc., Case No. 9:25-cv-81573, in the U.S. District Court for the Southern District of Florida.

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