NAPA class action overview:
- Who: Plaintiff Harjot Bajwa filed a class action lawsuit against the National Automotive Parts Association LLC (NAPA).
- Why: Bajwa claims NAPA violated Washington law by sending commercial emails with false or misleading subject lines meant to create fake urgency.
- Where: The class action lawsuit was filed in Washington state court.
A new class action lawsuit accuses the National Automotive Parts Association of sending Washington consumers deceptive marketing emails with subject lines designed to create a false sense of urgency.
Plaintiff Harjot Bajwa claims NAPA repeatedly sent emails that misrepresented the duration or availability of promotional deals, allegedly violating Washington’s Commercial Electronic Mail Act (CEMA) and the state’s Consumer Protection Act.
According to the class action complaint, NAPA routinely sent emails that declared a sale was ending “soon,” “tomorrow” or within “final hours,” only to extend or reissue the same offer days later.
The NAPA class action lawsuit states that the organization revived the same discount offers repeatedly, often within days, despite subject lines claiming the sales were in their “last chance” window or “final hours.” One example cites a June 29, 2024 email stating “Special Savings Ends Tomorrow,” even though the same deal reappeared multiple times afterward.
Bajwa argues the alleged NAPA spam emails violate CEMA’s clear prohibition against sending commercial email messages with false or misleading subject lines to Washington residents.
NAPA emails allegedly violated Washington anti-spam law
Bajwa alleges the organization’s email marketing practices are intentionally misleading, creating fabricated scarcity to push consumers into making faster and potentially more expensive purchasing decisions.
The plaintiff argues NAPA’s subject-line tactics are “manufacturing false pressure meant to drive consumers to its website and, ultimately, the checkout screen.”
Bajwa says NAPA is liable for violating CEMA and the Washington Consumer Protection Act by transmitting emails to addresses it allegedly knew, or had reason to know, belonged to Washington residents.
The plaintiff seeks to represent a Washington class of consumers who received any of the emails listed in the complaint during the statutory period.
Bajwa seeks injunctive relief to stop NAPA from sending such emails in the future, statutory damages, treble damages under the Consumer Protection Act and a jury trial.
Other recent class actions over violations of Washington’s CEMA law include allegations against Papa John’s Pizza and clothing retailer Tommy Bahama.
If you live in Washington state and received one or more unsolicited referral text messages inviting you to sign up for Acorns or MoneyLion, join the class action investigation and find out if you are eligible for compensation.
Should retailers be held accountable for misleading email promotions? Let us know in the comments.
The plaintiff is represented by Samuel J. Strauss and Raina C. Borrelli of Strauss Borrelli PLLC; Lynn A. Toops, Natalie A. Lyons and Ian R. Bensberg of Cohen & Malad LLP; and Gerard J. Stranch IV, Michael C. Tackeff and Andrew K. Murray of Stranch, Jennings & Garvey PLLC.
The NAPA class action lawsuit is Bajwa v. National Automotive Parts Association LLC, Case No. 2:25-cv-02280, in the Superior Court of the State of Washington, County of King.
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