MyPillow class action alleges company uses fake discounts and drip pricing

MyPillow class action lawsuit overview:

• Who: Plaintiff Elizabeth Wood filed a class action lawsuit against MyPillow Inc.
• Why: Wood claims MyPillow misleads consumers by advertising false discounts and charging hidden fees.
• Where: The class action lawsuit was filed in California federal court.

A new class action lawsuit alleges MyPillow Inc. misleads consumers by advertising false discounts on its products and charging a hidden “shipping protection” fee.

Plaintiff Elizabeth Wood filed the class action complaint against MyPillow Inc. on Jan. 6 in California federal court, alleging violations of state and federal consumer protection laws.

According to the lawsuit, MyPillow, which sells bedding products like pillows and mattresses, displays “sale” and “discounted” prices on its website, MyPillow.com, that are deceptive and misleading.

Wood claims MyPillow never sells its products at the full price represented but instead uses inflated, fictitious reference prices to create the illusion of a bargain.

“MyPillow’s purported ‘sales’ are, in reality, anything but,” the MyPillow class action lawsuit says. “The substantial ‘discount’ shown to consumers is deceptive and misleading because MyPillow’s products are never sold at the full price represented.”

MyPillow ‘shipping protection’ not disclosed, class action claims

Wood claims MyPillow’s website is configured in a way that makes a promotional code trivially available to all consumers, rendering its “promotional code” pricing deal illusory.

The MyPillow class action lawsuit alleges the company employs these deceptive sales tactics to deceive consumers into believing they are receiving a bargain on their purchases, and to induce them into making a purchase they otherwise would not have made.

In addition to the false discounts, Wood claims MyPillow also violates California’s prohibition on “drip pricing” by charging a mandatory “shipping protection” fee at checkout that is undisclosed in the initial advertising of its products.

The class action lawsuit alleges this fee is separate from actual shipping charges and is not included in the price shown to consumers as they browse for items.

Wood seeks to represent anyone who purchased MyPillow products in California during the applicable statute of limitations period. She is suing for violations of California’s Consumers Legal Remedies Act, Unfair Competition Law and False Advertising Law, fraud and unjust enrichment.

The plaintiff is seeking actual and statutory damages, restitution, injunctive relief, reasonable attorneys’ costs and fees, and an order to prevent MyPillow from engaging in the alleged deceptive sales practices.

MyPillow has previously agreed to class action settlements to resolve allegations around false discounts and deceptive advertising. 

What do you think of the allegations against MyPillow in this class action lawsuit? Let us know in the comments.

The plaintiff is represented by Neal J. Deckant of Bursor & Fisher P.A.

The MyPillow class action lawsuit is Wood, et al. v. MyPillow Inc., Case No. 3:26-cv-00110, in the U.S. District Court for the Northern District of California.

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