Mattress Firm faces class action lawsuits over alleged fake, limited-time sales

Mattress Firm class action lawsuits overview:

• Who: Two consumers filed separate class action lawsuits against Mattress Firm Inc.
• Why: The lawsuits allege Mattress Firm falsely advertised limited-time mattress sales using inflated “regular” prices and fake discounts.
• Where: The class action lawsuits were filed in California federal court and Washington state court. 

Mattress Firm is facing two proposed class action lawsuits alleging the retailer used deceptive pricing practices to mislead consumers into believing they were receiving substantial, limited-time discounts on mattresses and related products.

In separate complaints, plaintiffs Carmin Wong and John Milito claim Mattress Firm routinely advertised mattresses at steep markdowns from purported “regular” prices that were never actually charged. 

The class action lawsuits allege the company’s in-store and online promotions created the false impression that consumers needed to act quickly to take advantage of time-limited sales. 

Milito argues that Mattress Firm targeted customers by “advertising false and misleading discounts” in email subject lines in violation of Washington’s CEMA. 

“Defendant designs the subject lines of the promotional emails to induce recipients to make a purchase during the supposedly limited-time sales,” the class action states.

According to Wong’s complaint, Mattress Firm advertised discounts of up to 46% off mattresses at its San Francisco locations, displaying strike-through “regular” prices such as $799.99 and $1,399.99 next to lower “sale” prices of $374 and $674, respectively. 

Wong alleges she relied on signage stating the sales were for a limited time when purchasing memory foam mattresses in 2021 and 2022. 

The lawsuits allege the advertised “regular” prices were not the prevailing market prices within the three months preceding the promotions, as required under California law. Instead, plaintiffs claim the mattresses were almost always sold at the discounted price, making the listed higher prices fictitious.

Mattress Firm allegedly violates California and Washington consumer laws

Both Wong and Milito allege Mattress Firm frequently rotated sale themes, such as holiday or seasonal promotions, while continuing to offer the same or similar discounts without interruption, thus ensuring products were never sold at the purported regular price. 

Wong alleges she would not have purchased the mattresses, or would have paid less, had she known the advertised discounts were not genuine. 

The lawsuits contend consumers were induced to buy mattresses based on false urgency and exaggerated savings claims.

Milito seeks to represent a class of Washington residents who received commercial emails from Mattress Firm containing false or misleading headlines, while Wong seeks to represent consumers in California who purchased mattresses or related products from Mattress Firm’s retail stores or website that displayed “fictitious” regular prices and “fake” limited-time discounts.

The plaintiffs both seek financial restitution, actual or statutory damages—including treble and punitive damages where applicable—and permanent injunctive relief to halt Mattress Firm’s allegedly deceptive pricing practices.

In a similar lawsuit, customers accuse Puffy of using fake sales and discounts to mislead consumers into purchasing its products.

What do you think of the allegations made in these Mattress Firm class action lawsuits? Let us know in the comments.

Wong is represented by Brandon Brouillette and Zachary M. Crosner of Crosner Legal P.C., while Milito is represented by M. Anderson Berry, Brook E. Garberding, Gregory Haroutunian and Brandon P. Jack of Emery Reddy P.C. 

The Mattress Firm class action lawsuits are Wong v. Mattress Firm Inc., Case No. 3:26-cv-01364, in the U.S. District Court for the Northern District of California; and Milito v. Mattress Firm Inc., Case No. 2:26-cv-00227, in the Superior Court of the State of Washington in and for the County of King.

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