Lowe’s faces another lawsuit over allegedly deceptive discount pricing scheme

Lowe’s class action overview:

• Who: A consumer filed a class action lawsuit against Lowe’s Home Centers LLC.
• Why: The plaintiff alleges Lowe’s misled consumers by advertising perpetual discounts on certain products.
• Where: The Lowe’s class action lawsuit was removed to Washington federal court.

A new class action lawsuit alleges Lowe’s Home Centers misled consumers with false discount advertising.

Plaintiff Michael Hern filed the Lowe’s class action lawsuit, arguing the company engaged in a “massive and consistent” false discount advertising scheme both in its retail stores and on its website by advertising perpetual discounts on certain products.

According to the class action lawsuit, these practices caused consumers to pay more than they otherwise would have paid and to purchase items they may not have bought absent the supposed discounts.

Hern claims he personally purchased blinds and a refrigerator that were advertised as discounted, only to later discover the products were routinely offered at the same prices.

The discounted products include Bali and Levolor blinds and shades and major appliances, such as refrigerators, ranges, dishwashers, microwaves, wall ovens, cooktops, freezers, washers and dryers.

Lowe’s class action alleges retailer ignored pricing guidance

The class action lawsuit further claims Lowe’s ignored long-standing regulatory guidance on comparative price advertising. According to Hern, retailers are required to ensure reference prices reflect genuine former prices, not inflated figures designed to manufacture urgency or perceived savings.

The class action lawsuit alleges Lowe’s conduct violates Washington’s Consumer Protection Act, which prohibits unfair or deceptive acts in trade or commerce.

Hern seeks restitution and disgorgement from all revenues, profits and/or unjust enrichment associated with Lowe’s sale of discounted products to people in Washington since at least April 2021.

Lowe’s denied the allegations and removed the case to federal court under the Class Action Fairness Act, citing the size of the proposed class and the amount in controversy.

In March, Lowes was hit with two similar class action lawsuits, both filed in North Carolina.

What do you think about the allegations made in this Lowe’s class action lawsuit? Tell us your thoughts in the comments.

The plaintiff is represented by Daniel M. Hattis and Paul Karl Lukacs of Hattis Lukacs & Corrington.

The Lowe’s class action lawsuit is Hern v. Lowe’s Home Centers LLC, Case No. 2:25-cv-02502, in the U.S. District Court for the Western District of Washington.

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