LMNT class action overview:
- Who: Three consumers filed a class action lawsuit against Drink LMNT Inc.
- Why: The plaintiffs allege LMNT falsely advertises its electrolyte drink mix as “all natural.”
- Where: The LMNT class action lawsuit was filed in Montana federal court.
A new class action lawsuit alleges that LMNT falsely advertises its electrolyte drink mix as “all natural.”
Plaintiffs Lisa Vaughn, Barbara Scolaro and Jordan Jarosky filed the class action lawsuit against Drink LMNT on May 23 in Montana federal court, alleging violations of state and federal consumer laws.
According to the lawsuit, LMNT’s flavored electrolyte drink mix is falsely advertised as all natural despite containing artificial ingredients.
The plaintiffs allege that LMNT’s advertising prominently displays phrases like “All Natural Ingredients” and “No Artificial Ingredients,” misleading consumers into believing the product is free from synthetic additives.
The lawsuit claims the LMNT drink mix class action lawsuit contains maltodextrin, a highly processed ingredient used as a preservative and flavoring agent, which is not listed on the product’s packaging.
LMNT drink mix contains maltodextrin, lawsuit says
The plaintiffs claim they relied on LMNT’s advertising when purchasing the drink mix, believing it to be all natural and free from artificial fillers. They say they paid a premium price for the product and would not have purchased it, or would have paid significantly less, if they had known the truth about its ingredients.
The lawsuit alleges that LMNT’s false advertising practices have injured consumers by misleading them about the product’s true nature.
The plaintiffs seek to represent a nationwide class of consumers who purchased LMNT’s drink mix as well as subclasses of consumers from California, Arkansas and Montana.
The lawsuit accuses LMNT of violating consumer protection and false advertising laws and seeks damages and equitable relief for the plaintiffs and the proposed class members.
In a growing number of lawsuits targeting “all natural” claims, Knorr is accused of falsely advertising Rice and Pasta Sides products as containing no synthetic, non-natural flavoring and preservatives, while a new lawsuit alleges Coca-Cola’s Sprite and Fanta include synthetic ingredients even though claiming “100% Natural Flavors.”
What do you think of the allegations in this LMNT class action lawsuit? Let us know in the comments.
The plaintiffs are represented by John Heenan of Heenan & Cook PLLC and Terence R. Coates, Jonathan T. Deters and Dylan J. Gould of Markovits, Stock & DeMarco LLC.
The LMNT class action lawsuit is Vaughn, et al. v. Drink LMNT Inc., Case No. 2:25-cv-00052-JTJ, in the U.S. District Court for the District of Montana, Butte Division.
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Please add me. We’ve been buying this stuff for years!