Kroger class action claims Abound dog food is falsely advertised as ‘premium’ due to hidden preservatives

Kroger dog food class action lawsuit overview:

• Who: Plaintiff Latina McVay has filed a class action lawsuit against Kroger Co.
• Why: McVay claims Kroger falsely advertises its Abound brand of dog food as containing no artificial preservatives.
• Where: The Kroger dog food class action was filed in California federal court.

A new class action lawsuit alleges The Kroger Co. falsely advertises its Abound brand of dog food as containing no artificial preservatives.

Plaintiff Latina McVay filed the class action complaint against Kroger Co. on July 8 in a California federal court, alleging violations of California’s consumer protection laws.

According to the lawsuit, Kroger sells Abound dog food products that are falsely marketed as preservative-free.

The packaging prominently displays on the front of the label that the products contain “No Artificial Colors, Flavors or Preservatives,” McVay claims.

However, she claims this statement is false and that each of the products is made with manufactured citric acid, an artificial preservative ingredient used in food products.

Class action: Kroger misleads consumers into believing they are buying a premium dog food

Kroger’s packaging, labeling and advertising scheme is intended to give consumers the impression that they are buying a premium product for their pets that contains “No Artificial Colors, Flavors or Preservatives,” the lawsuit argues.

McVay claims she purchased the products for her dogs in California and was deceived by Kroger’s alleged unlawful conduct.

She seeks to represent anyone in California who purchased Abound brand dog food products for personal use within the applicable statute of limitations.

McVay is suing for violations of the Consumers Legal Remedies Act, Unfair Competition Law and breach of express warranty and unjust enrichment. She is seeking certification of the Kroger dog food class action, damages, fees, costs and a jury trial.

Two similar lawsuits targeting the use of synthetic citric acid include a class action against Target alleging false advertising of its Good & Gather pasta sauces as free from artificial preservatives, and a case filed against Smucker’s Natural Fruit Spread advertised as “natural” and “made with ingredients from natural sources.”

What do you think of the allegations made in this Kroger dog food class action lawsuit? Let us know in the comments.

The plaintiff is represented by Craig W. Straub and Kurt D. Kessler of Crosner Legal, P.C.

The Kroger dog food class action lawsuit is Latina McVay v. The Kroger Co., Case No. 2:25-cv-6176, in the U.S. District Court for the Central District of California.

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