Kink.com class action claims porn site shared users’ viewing habits with Google

Kink privacy class action overview:

• Who: Two New York residents filed a class action lawsuit against Cybernet Entertainment LLC, the company behind the porn site Kink.com.
• Why: The plaintiffs allege Kink shared users’ viewing habits with Google without their consent.
• Where: The Kink.com class action lawsuit was filed in California federal court.

Two New York residents have filed a class action lawsuit against Kink.com, alleging the porn site used Google tracking tools to share sensitive information about users’ viewing habits without their consent.

The plaintiffs, identified only as S.H. and C.C., filed the complaint against Cybernet Entertainment, the company behind Kink.com, in California federal court on June 3.

They claim Kink.com violated several state and federal laws, including the Video Privacy Protection Act (VPPA), by collecting information about users’ activity on the site and sharing it with third parties like Google through “surreptitious online tracking tools.”

The plaintiffs argue that Kink.com prioritized marketing over customer privacy by accepting the “devil’s bargain offered by Google” and installing Google’s tracking tools on its website.

“Kink never obtained informed consent from plaintiffs or class members to share the sensitive information it collects with third parties, let alone with Google, the largest advertiser and compiler of user information in the world,” the Kink.com privacy class action lawsuit alleges.

Kink ‘intentionally configured’ Google tracking pixels, lawsuit alleges

The proposed class includes anyone who watched a video on Kink.com and had their sensitive information disclosed or transmitted to Google or any other unauthorized third party.

The lawsuit alleges Kink.com installed Google tracking tools, including “tracking pixels,” which can record “almost every interaction” between a user and a website.

The plaintiffs allege Kink.com intentionally configured the Google pixels to capture and transmit an “enormous amount” of sensitive information about site visitors and their use of the site.

They say the information collected included not just the fact that a user was watching a Kink video and the URL of the video but also the title of the video.

The plaintiffs claim they registered for Kink.com accounts and visited the site on personal devices in 2024 and 2025 with a “reasonable expectation” that their information would remain confidential.

They argue that Kink.com’s alleged conduct has caused them and others to suffer numerous injuries, including invasion of privacy, emotional distress and loss of trust with online service providers.

The lawsuit asserts claims for invasion of privacy, breach of confidence, negligence and breach of implied contract. It also alleges violations of the VPPA, the Electronic Communications Privacy Act, the California Invasion of Privacy Act, the California Unfair Competition Law and New York state law.

Earlier this year, Google finally agreed to a $100 million settlement to resolve class action allegations that Google Adwords charged advertisers for clicks on ads that were not clicked on.

What do you think of the allegations in this Kink.com class action lawsuit? Let us know in the comments.

The plaintiffs are represented by Michael Connett, Mason A. Barney, Tyler J. Bean and Sonjay C. Singh of Siri & Glimstad LLP.

The Kink privacy class action lawsuit is S.H., et al. v. Cybernet Entertainment LLC d/b/a Kink.com, Case No. 3:25-cv-04682, in the U.S. District Court for the Northern District of California, San Francisco Division.

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