Kendra Scott faces class action lawsuit alleging fake jewelry discounts

Kendra Scott class action lawsuit overview:

• Who: A California consumer, plaintiff Miltita Casillas, sued Kendra Scott LLC.
• Why: The plaintiff alleges Kendra Scott falsely advertises discounts on its jewelry products.
• Where: The Kendra Scott class action lawsuit was filed in California state court.

AA new class action lawsuit alleges Kendra Scott falsely advertises discounts on its jewelry products.

Plaintiff Miltita Casillas alleges in her class action lawsuit that Kendra Scott advertises fictitious regular prices and corresponding phantom discounts on the products it sells through its website.

The plaintiff claims Kendra Scott’s alleged false advertising practice allows the company to fabricate a fake “reference price” and present the actual price as “discounted” when it is not.

“The result is a sham price disparity that is per se illegal under California law,” the Kendra Scott class action lawsuit says.

Casillas wants to represent a class of all persons who purchased any product from Kendra Scott’s website while in California at a purported discount from a higher reference price.

Lawsuit: Kendra Scott offered jewelry at false reference price

The class action lawsuit argues Kendra Scott advertised a “strike-through” reference price of $120 for a pair of earrings she purchased for $89.97 on April 29, 2025, but the reference price was not the prevailing market price in the 90 days preceding the purchase.

“These pricing and advertising practices reflecting high-pressure fake sales are patently deceptive,” the Kendra Scott class action lawsuit alleges. “They are intended to mislead customers into believing that they are getting a bargain by buying products from Defendant on sale and at a substantial and deep discount.”

The plaintiff claims Kendra Scott is guilty of violating California’s False Advertising Law and Consumers Legal Remedies Act and of common law fraud.

She demands a jury trial and requests declaratory and injunctive relief and an award of statutory damages and attorneys’ fees and costs.

Earlier, three consumers filed a similar class action lawsuit against Fossil Group Inc., accusing the company of misleading shoppers with inflated market prices and fake discounts on products sold at Fossil Outlet Stores and on its website.

Have you ever purchased a product from Kendra Scott’s website at a purported discount? Let us know in the comments.

The plaintiff is represented by Scott J. Ferrell and Victoria C. Knowles of Pacific Trial Attorneys APC.

The Kendra Scott class action lawsuit is Casillas v. Kendra Scott LLC, Case No. 3:25-cv-02001, in the Superior Court for the State of California, County of San Diego.

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