Neutrogena makeup remover towelettes falsely advertised as plant-based, class action claims

Neutrogena class action lawsuit overview: 

• Who: Plaintiff Chelsea Garland filed a class action lawsuit against Johnson & Johnson Consumer Inc. 
• Why: Garland claims Johnson & Johnson falsely advertised its Neutrogena Makeup Remover Ultra Soft Cleansing Towelettes and Neutrogena Hydro Boost Cleansing Towelettes as plant-based. 
• Where: The class action lawsuit was filed in California federal court. 

Johnson & Johnson falsely advertised its Neutrogena makeup remover towelettes as plant-based, a new class action lawsuit alleges. 

Plaintiff Chelsea Garland’s class action lawsuit claims Neutrogena Makeup Remover Ultra Soft Cleansing Towelettes and Neutrogena Hydro Boost Cleansing Towelettes are labeled as “25 Plant-Based Compostable Towelettes” when they actually contain mostly synthetic, non-plant based ingredients. 

“Despite promising consumers that the towelettes are plant-based, an analysis of its ingredients reveals that the majority of them (13 of 15 ingredients) are actually synthetic, non-plant based ingredients,” the Neutrogena class action says. 

Garland wants to represent a nationwide class and California class of consumers who bought  Neutrogena Makeup Remover Ultra Soft Cleansing Towelettes and Neutrogena Hydro Boost Cleansing Towelettes during the applicable statute of limitations periods. 

J&J knew consumers would pay more for ‘plant-based’ products, class action claims

Garland argues Johnson & Johnson knew consumers would be willing to pay more for a product they believed to be plant-based because they are perceived to be a “healthier alternative.” 

“By falsely labeling its products as being plant-based, defendant has profited from consumers’ preference for natural, clean and environmentally friendly products,” the Neutrogena class action says. 

Garland claims Johnson & Johnson is guilty of breach of express warranty under California law and quasi contract/unjust enrichment and violating California’s Unfair Competition Law, False Advertising Law and Consumers Legal Remedies Act.

The plaintiff demands a jury trial and requests declaratory and injunctive relief and an award of compensatory and punitive damages and statutory penalties for herself and all class members. 

A consumer filed a separate class action against Johnson & Johnson earlier this year over claims the company manufactured and sold Neutrogena acne treatment products containing benzoyl peroxide that degrade over time into the cancer-causing chemical benzene. 

Have you ever purchased Neutrogena makeup remover towelettes advertised as plant-based? Let us know in the comments.

The plaintiff is represented by Michael D. Braun of Kuzyk Law, LLP and Peter N. Wasylyk of the Law Offices of Peter N. Wasylyk. 

The Neutrogena class action lawsuit is Garland, et al. v. Johnson & Johnson Consumer, Inc., Case No. 3:24-cv-01795, in the U.S. District Court for the Southern District of California.

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