Aveeno class action lawsuit overview:
- Who: Plaintiff Paige Bridges filed a class action lawsuit against Johnson & Johnson Consumer Inc.
- Why: Bridges claims that Johnson & Johnson falsely advertises its Aveeno wipes as “100% plant-based” even though they contain synthetic ingredients.
- Where: The Aveeno wipes class action lawsuit was filed in California federal court.
A new Aveeno class action lawsuit alleges Johnson & Johnson falsely advertises its makeup removing wipes as 100% plant-based when the majority of its ingredients are synthetic.
Plaintiff Paige Bridges says 11 of the 19 ingredients listed on the Aveeno plant-based wipes are not plant-based and are actually synthetic ingredients.
The synthetic ingredients named in the complaint include acrylates, chlorphenesin, decal isostearate, dimethicone, hexylene glycol, isohexadecane, isopropyl isostearate, PEG-6 caprylic/capric glycerides, polysorbate 20, sodium hydroxide, sucrose cocoate and trisiloxane.
“Reasonable consumers such as the plaintiff do not have specialized knowledge or the scientific understanding necessary to identify ingredients in the products as being inconsistent with defendant’s advertised claim of 100% plant-based,” the Aveeno lawsuit alleges.
Lawsuit claims J&J’s plant-based claims are ‘greenwashing’
Bridges alleges Johnson & Johnson capitalizes on consumers’ desire to pay more for plant-based products because they are perceived to be healthier than products containing synthetic ingredients. She accuses the company of “greenwashing,” or making misleading claims about the environmental benefits of the product to entice environmentally conscious consumers.
The Aveeno class action lawsuit says the plant-based skincare market was worth $789.75 million in 2023 and expected to grow to more than $1.6 billion in the next decade. This growth is due to increasing consumer interest in health-conscious and environmentally friendly products, Bridges alleges.
The product label touts the Aveeno wipes as 100% plant-based and compostable, Bridges alleges. She says she relied on the label when purchasing the product, but she would not have purchased it, or would have purchased it on different terms, had she known the wipes contained synthetic ingredients.
The Aveeno lawsuit asserts claims for breach of express warranty, false advertising, unjust enrichment, and violation of California’s Unfair Competition Law and Consumers Legal Remedies Act.
A judge dismissed an Aveeno class action lawsuit alleging Johnson & Jonhson falsely advertised its sunscreen as being specifically for babies when it is the same as the adult version because the plaintiffs failed to show an actual injury.
Did you purchase Aveeno plant-based wipes? Tell us what you think of this class action lawsuit in the comments.
Bridges is represented by Michael D. Braun of Kuzyk Law LLP and Peter N. Wasylyk of Law Offices of Peter N. Wasylyk.
The Aveeno plant-based wipes class action lawsuit is Paige Bridges v. Johnson & Johnson Consumer Inc., Case No. 8:24-cv-02160, in the U.S. District Court for the Central District of California, Southern Division.
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