Hollister class action overview:
- Who: Plaintiff Rebeka Rodriguez filed a class action lawsuit against Abercrombie & Fitch Trading Co., doing business as Hollister.
- Why: Rodriguez claims Hollister advertises fictitious regular prices and corresponding phantom discounts on products sold through its website.
- Where: The Hollister class action was filed in California state court.
A new class action lawsuit claims Hollister advertises fictitious regular prices and corresponding phantom discounts on products sold through its website.
Plaintiff Rebeka Rodriguez filed the class action complaint against Hollister in California state court, alleging violations of state consumer laws.
The class action lawsuit alleges that Hollister’s website, www.hollister.com, uses fake reference prices to create the illusion of discounts, a practice that is allegedly illegal under California law.
Rodriguez claims she purchased a short-sleeve crew baby tee from Hollister’s website on March 4, 2025, for what she believed was a discounted price of $6.99. The website compared this price to a “strike-through” reference price of $14.95, suggesting a significant discount, the Hollister class action states.
Hollister allegedly misleads customers into thinking they are getting a bargain
The Hollister class action lawsuit claims the reference price was not the “prevailing market price” in the 90 days preceding her purchase, and the advertisement did not clearly state when the reference price was the prevailing market price.
The lawsuit claims Hollister’s pricing and advertising practices are intended to mislead customers into believing they are getting a bargain by buying products on sale and at a substantial discount.
The reference price is therefore an artificially inflated price, making the advertised discounts nothing more than phantom markdowns, the Hollister class action lawsuit alleges.
Rodriguez claims Hollister knows that the prices for its products are fake and intentionally uses them in its pricing scheme to increase sales and profits by misleading consumers to believe they are buying products at a substantial discount.
The lawsuit cites longstanding scholarly research that supports the effectiveness of such deceitful pricing schemes.
Rodriguez seeks to represent a class of all individuals who purchased a product from Hollister’s website while in California at a purported discount from a higher reference price. The lawsuit asserts claims for violations of California’s False Advertising Law and the Consumers Legal Remedies Act.
Rodriguez is demanding a jury trial and requesting damages, restitution and injunctive relief to prevent Hollister from continuing its alleged deceptive pricing practices.
In July, Premium Brands OpCo LLC, which operates Ann Taylor Factory and Loft Outlet stores, agreed to a class action settlement to resolve claims it advertised false discounts.
What do you think of the claims in this Hollister class action lawsuit? Join the discussion in the comments.
Rodriguez is represented by Scott J. Ferrell and Victoria C. Knowles of Pacific Trial Attorneys APC.
The Hollister class action lawsuit is Rodriguez v. Abercrombie & Fitch Trading Co., Case No. 3:25-cv-01890-JES-DEB, in the Superior Court of the State of California, County of San Diego.
Don’t Miss Out!
Check out our list of Class Action Lawsuits and Class Action Settlements you may qualify to join!
Read About More Class Action Lawsuits & Class Action Settlements:
One thought on Hollister hit with class action lawsuit over ‘fake’ online discounts
Please add me