Hisense class action claims TVs falsely advertised as QLED

Hisense class action lawsuit overview:

• Who: Three consumers filed a class action lawsuit against Hisense USA Corp.
• Why: They claim Hisense falsely advertised certain televisions as having QLED technology.
• Where: The class action lawsuit was filed in California federal court.

A  new class action lawsuit alleges Hisense falsely advertised certain televisions as having QLED technology.

Plaintiffs Omar Abi-Chahine, Derek Faith and Stephen Smith claim Hisense knowingly falsely advertised certain televisions as having QLED technology when it was either absent or present in negligible amounts. 

Chahine, Faith and Smith argue the alleged false advertising caused consumers to pay more and deprived them of the benefits they expected from the technology.

“Hisense advertises that its televisions include QLED technology, despite its knowledge to the contrary, in order to charge a premium price to consumers,” the Hisense class action says. 

Chahine, Faith and Smith want to represent a California class of consumers who purchased a Hisense QD5, QD6, QD65, QD7, U7, or U7N series 2024 model year television, or a Hisense U75QG 2025 model year television, which was marketed as containing QLED or QD technology and which did not contain QLED or QD technology, or contained QLED or QD technology in such negligible amounts as to not provide the advertised benefits.

Hisense engaged in unfair, deceptive, fraudulent conduct, class action says 

Chahine, Faith and Smith argue Hisense engaged in unfair, deceptive and fraudulent conduct by continuing to market these televisions as QLED, despite allegedly knowing they did not meet the advertised specifications.

“Notwithstanding its knowledge, Hisense continues to advertise that certain of its QLED televisions have QLED technology when they, in fact, do not contain QLED technology or include the technology in such negligible amounts as to not provide the advertised benefits,” the Hisense class action says. 

Chahine, Faith and Smith claim Hisense is guilty of fraud, negligent misrepresentation and unjust enrichment, and of violating California’s False Advertising Law, Unfair Competition Law and Consumer Legal Remedies Act.

The plaintiffs demand a jury trial and request declaratory and injunctive relief and an award of all actual, general, special, incidental, statutory and punitive damages for themselves and all class members. 

Hisense faced an identical lawsuit in Illinois earlier this year over claims the company falsely advertises that certain TV models contain QLED technology.

Have you purchased a Hisense television falsely advertised as containing QD or QLED technology? Let us know in the comments.

The plaintiffs are represented by Adam A. Edwards, William A. Ladnier and Virginia Ann Whitener of Milberg PLLC and Andrea R. Gold of Tycko & Zavareei LLP.

The Hisense class action lawsuit is Abi-Chahine, et al. v. Hisense USA Corp., Case No. 3:25-cv-09960-AGT, in the U.S. District Court for the Northern District of California.

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