Hisense class action lawsuit overview:
- Who: Three consumers filed a class action lawsuit against Hisense USA Corp.
- Why: They claim Hisense falsely advertised certain televisions as having QLED technology.
- Where: The class action lawsuit was filed in California federal court.
A new class action lawsuit alleges Hisense falsely advertised certain televisions as having QLED technology.
Plaintiffs Omar Abi-Chahine, Derek Faith and Stephen Smith claim Hisense knowingly falsely advertised certain televisions as having QLED technology when it was either absent or present in negligible amounts.
Chahine, Faith and Smith argue the alleged false advertising caused consumers to pay more and deprived them of the benefits they expected from the technology.
“Hisense advertises that its televisions include QLED technology, despite its knowledge to the contrary, in order to charge a premium price to consumers,” the Hisense class action says.
Chahine, Faith and Smith want to represent a California class of consumers who purchased a Hisense QD5, QD6, QD65, QD7, U7, or U7N series 2024 model year television, or a Hisense U75QG 2025 model year television, which was marketed as containing QLED or QD technology and which did not contain QLED or QD technology, or contained QLED or QD technology in such negligible amounts as to not provide the advertised benefits.
Hisense engaged in unfair, deceptive, fraudulent conduct, class action says
Chahine, Faith and Smith argue Hisense engaged in unfair, deceptive and fraudulent conduct by continuing to market these televisions as QLED, despite allegedly knowing they did not meet the advertised specifications.
“Notwithstanding its knowledge, Hisense continues to advertise that certain of its QLED televisions have QLED technology when they, in fact, do not contain QLED technology or include the technology in such negligible amounts as to not provide the advertised benefits,” the Hisense class action says.
Chahine, Faith and Smith claim Hisense is guilty of fraud, negligent misrepresentation and unjust enrichment, and of violating California’s False Advertising Law, Unfair Competition Law and Consumer Legal Remedies Act.
The plaintiffs demand a jury trial and request declaratory and injunctive relief and an award of all actual, general, special, incidental, statutory and punitive damages for themselves and all class members.
Hisense faced an identical lawsuit in Illinois earlier this year over claims the company falsely advertises that certain TV models contain QLED technology.
Have you purchased a Hisense television falsely advertised as containing QD or QLED technology? Let us know in the comments.
The plaintiffs are represented by Adam A. Edwards, William A. Ladnier and Virginia Ann Whitener of Milberg PLLC and Andrea R. Gold of Tycko & Zavareei LLP.
The Hisense class action lawsuit is Abi-Chahine, et al. v. Hisense USA Corp., Case No. 3:25-cv-09960-AGT, in the U.S. District Court for the Northern District of California.
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31 thoughts onHisense class action claims TVs falsely advertised as QLED
Purchased August last year a 75” Hisense U7N TV.
I bought a 55U7N TV back in Nov 2024 seems that image quality does not correspond to the technology.
On April 17, 2025, I purchased a Hisense 75″ QD7N QLED 4K TV from Best Buy. The TV was manufactured on October 12, 2024, and it was placed in the second room of our home. We turned it on September 9, 2025, but unfortunately, the screen displayed pink lines running down the front. I unplugged the TV and plugged it back in, but the issue persisted. I reached out to Best Buy, where I was informed that there was still one year remaining on the manufacturer’s warranty; however, I needed to contact Hisense directly first. Following their instructions, I contacted Hisense and received an incident number: H3958315. They told me that someone would reach out to us, but a week passed without any communication. After not hearing back, I followed up with Hisense again, but unfortunately, I received no response. On my third attempt, there was still no follow-up. Eventually, I called again and was informed that a technician would come to examine the TV on September 16, 2025. When the technician arrived, he examined the TV but found no apparent issues with the exterior. He checked the back of the TV and noted that one of the lines at the bottom appeared to be a bump. I explained that no one had been in that room to cause any damage. The technician remarked that the TV was poorly designed, lacking a frame, which meant that even a slight impact could damage the screen. He referred to the line as a “crack.” It was disappointing that a brand-new TV had become unusable due to what appeared to be a design flaw in the Hisense model. Later, I called to ask to speak to a manager but did not receive a call back. Instead, I received an email advising me to reach out to a repair service or contact Best Buy if I had purchased an additional warranty. When I contacted Best Buy about the warranty I bought from them, they stated that they couldn’t do anything because it was still under warranty with the manufacturer. Now, I find myself out nearly $800 plus the extra warranty for a TV that I had only had for five months.
Had bought 3 tvs have receipts
Having the same issue
Same issue im having where the fire TV firmware took away hdr10 support over hdmi …both hisense and Amazon wont help in the situation both trying to pass the buck to the other company amazon wont even let you speak with a tech team about it…just some customer representative over in India that follows scripts …id rather have juat hdr10 support over hdmi than to have any of their apps or firmware they just want our data .. …this is blatant false advertising and its going to end up in a lawsuit on my end. Ive never had a worse customer experience on any products than with both Amazon’s and the tv manufacturer they are really dropping the ball in a major way
I purchased a Hisense qled u7 55” tv at Best Buy on November 23, 2025.
I bought mine at Walmart Roku Hisense TV 56″ it didn’t last for 2 years end up with a black screen. Contact both Roku and Hisense they both gave me the run around.
Please include me in this class action I purchased from Best Buy a 55” U7 11/24 Hisense TV