Hello Bello class action lawsuit says ‘hypoallergenic’ baby shampoo contains hidden allergens

Hello Bello class action overview:

• Who: A California woman filed a class action lawsuit against Hello Bello Consumer Wellness LLC.
• Why: The plaintiff claims Hello Bello’s baby shampoo is falsely advertised as hypoallergenic.
• Where: The Hello Bello class action lawsuit was filed in California state court.

Hello Bello, a company co-founded by celebrities Kristen Bell and Dax Shepard, has been hit with a class action lawsuit alleging that its baby shampoo is falsely advertised as “hypoallergenic.”

Plaintiff Nitaya McGee filed the class action complaint against Hello Bello on Dec. 5 in California state court, alleging violations of state consumer laws.

The lawsuit claims that the Hello Bello Premium Baby and Kids Shampoo & Body Wash contains ingredients that are known allergens, including Coco Glucoside, Lauryl Glucoside and Cocamidopropyl Betaine.

These ingredients have been declared “Allergens of the Year” by the American Contact Dermatitis Society, the lawsuit states.

Hello Bello baby shampoo class action alleges false advertising

The lawsuit alleges that Hello Bello’s labeling is misleading to consumers, especially since the products are marketed for babies and kids, who are more likely to experience allergic reactions.

The plaintiff claims she purchased the shampoo multiple times, believing it to be hypoallergenic, and would not have done so had she known about the allergens.

The lawsuit seeks to represent all consumers who purchased the allegedly mislabeled products in the United States. It accuses Hello Bello of violating the Consumers Legal Remedies Act and the Unfair Competition Law and committing breach of express warranty.

The plaintiff is seeking damages and restitution for all affected consumers as well as an injunction to prevent Hello Bello from continuing to market the products as hypoallergenic.

In 2010, Johnson & Johnson and Wal-Mart Stores were hit with a class action lawsuit that accused them of selling shampoo and baby wash that allegedly contains methylene chloride, an ingredient banned by the U.S. Food and Drug Administration in cosmetics because it is linked to cancer. 

What do you think of the allegations in this Hello Bello shampoo class action lawsuit? Let us know in the comments.

The plaintiff is represented by Craig W. Straub and Kurt D. Kessler of Crosner Legal P.C.

The Hello Bello class action lawsuit is McGee v. Hello Bello Consumer Wellness LLC, Case No. 5:25-cv-00467-FLA-DTB, in the Superior Court of the State of California for the County of Riverside.

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