Great Wolf Resorts class action alleges water park website adds hidden fees

Great Wolf Resorts class action overview:

• Who: Plaintiff Sherrie Grant filed a class action lawsuit against Great Wolf Resorts Inc.
• Why: Grant claims Great Wolf Resorts fails to disclose a $9.99 “amenity fee” on its website until checkout.
• Where: The Great Wolf Resorts class action lawsuit was filed in Illinois federal court.

Great Wolf Resorts is facing a class action lawsuit alleging it failed to disclose a $9.99 “amenity fee” on its website until checkout for tickets to its Great Wolf Lodge Williamsburg indoor water park in Virginia.

Plaintiff Sherrie Grant’s class action lawsuit claims Great Wolf Resorts violates Virginia’s Mandatory Fees or Surcharges Law by failing to disclose the hidden fees prior to checkout.

Grant argues the law prohibits the “advertise[ment] or display [of] a price for goods or services without clearly and conspicuously displaying the total price, which shall include all mandatory fees or surcharges.”

“Whenever a visitor selects an admission ticket to the indoor waterpark on the website www.greatwolf.com/williamsburg he or she is quoted a fee-less price, only to be ambushed by a $9.99 ‘Amenity Fee’ at checkout after clicking through the various screens required to make a purchase,” the Great Wolf Resorts class action lawsuit says.

Grant wants to represent a class of Virginia consumers who purchased a ticket to Great Wolf Lodge Williamsburg on a ticketing website operated by the company where all mandatory hidden fees were not included in the initially displayed or advertised price of the ticket.

Great Wolf Resorts ‘swindled substantial sums of money,’ class action claims

Grant argues Great Wolf Resorts has been able to “swindle substantial sums of money” from its customers by not disclosing the $9.99 fee until checkout.

“Complying with Virginia’s consumer protection laws is straightforward: a company like Defendant must display and advertise a price of its goods or services that includes all mandatory fees,” the Great Wolf Resorts class action lawsuit says.

Grant claims Great Wolf Resorts is guilty of violating Virginia’s Mandatory Fees or Surcharges Law and the Virginia Consumer Protection Act.

The plaintiff demands a jury trial and requests declaratory and injunctive relief and an award of compensatory and statutory damages for herself and all class members.

In another hidden fees class action, online ticket vendor Vivid Seats LLC is accused of using deceptive “drip pricing” tactics to mislead consumers about the total cost of tickets.

Have you purchased a ticket to the Great Wolf Lodge Williamsburg indoor water park? Let us know in the comments.

The plaintiff is represented by Philip L. Fraietta and Julian C. Diamond of Bursor & Fisher P.A.

The Great Wolf Resorts class action lawsuit is Grant v. Great Wolf Resorts Inc., Case No. 1:26-cv-00886, in the U.S. District Court for the Northern District of Illinois.

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