Kix cereal settlement overview:ย
- Who: General Mills has reached a settlement with consumers who purchased its Kix cereal.
- Why: The plaintiffs claimed the cereal was mislabeled as โnaturalโ because it contains bioengineered corn.
- Where: The Kix cereal class action settlement was filed in a New Jersey federal court.
General Mills has reached a settlement to finally end claims that it deceived consumers by using the phrase โMade with All Natural Cornโ on its Kix cereal, when the product actually contains bioengineered corn.
On July 19, New Jersey federal judge Jamel K. Semper ordered the class action lawsuit to be administratively terminated, Law360 reports.ย
The order was filed after the parties informed the court they had reached a โsettlement in principleโ on July 18. The terms of the settlement were not disclosed.ย
Kix class action comes after decade of litigation
The settlement comes more than a decade after plaintiff Christina Beavens of New Jersey first issued the class action lawsuit against General Mills Inc. in January 2012.ย
The complaint alleged that General Mills misled consumers by falsely labeling Kix cereals as being โmade with All Natural Cornโ when they are actually made with unnatural corn ingredients, including GMO corn plants whose genes have been altered by scientists in a lab.
At the time, General Mills argued that use of the phrase โnaturalโ was simply a matter of opinion, and โhas no fixed meaning.โ The company added that โthere is no verifiable standard or definition of all natural.โย
However the plaintiffs hit back over the legal meaning of the term โall natural.โ In a motion, the plaintiffs claimed that bioengineered corn cannot be considered โnaturalโ based on prior decisions from the Supreme Court. The plaintiffs cited Supreme Court cases that describe bioengineered corn as being artificial and synthetic.
Seeking advice on โnaturalโ
The judge presiding over the case at the time ruled in 2013 to pause proceedings in order to defer to the U.S. Food & Drug Administration (FDA) on what circumstances food products containing bioengineered corn may be labeled โnatural,โ following the lead of other similar cases.ย
However, the FDA declined to make a determination on the issue at that time and Judge Kevin McNulty reopened the case in January 2014.
In 2016, in light of growing public concern over โall naturalโ or โnaturalโ labeled products, the FDA began requesting comments relating to the terms on food products. Again, Judge McNulty ruled to stay the action, stating that โthe expertise of the FDA is critical.โ
The case has been on pause since then. Meanwhile, General Mills stopped using โnaturalโ on its Kix boxes in 2016, Law360 reports.
While details of the settlement agreement have not yet been made public, Top Class Actions will continue following the case, and we will provide claim filing instructions when available.ย
What do you think of the General Mills Kix class action settlement? Let us know in the comments.
The plaintiffs are represented by Ariana J. Tadler of Tadler Law LLP and Bruce D. Greenberg of Lite Depalma Greenberg & Afanador LLC.ย
The General Mills Kix class action settlement is Bevans v. General Mills Inc., Case No. 2:12-cv-00249, in the U.S. District Court for the District of New Jersey.
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445 thoughts onKix cereal settlement finally reached 12 years later
It has been a few years but I was a loyal Kix customer
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I many years I have been becoming more aware of INGREDIENTS that are in products sold in United States. I have to say the โFDAโ they are a joke. They are the ones that should be held accountable, because they ALLOW ingredients to be added to foods that they know are very UNHEALTHY for humans to consume. FDA allows these companies to HIDE the โKILLERโ ingredients in the words โNATURAL FLAVORINGโ they ALLOW artificial dyes, all those โGUMโ ingredients etc..
Add me Please! When my 3 kids were younger they ate this cereal like it was going to be discontinued! I would even put it in little baggies for them to snack on during elementary/middle school. Very concerning! I cannot believe how many years it took for this to be settled. I hope the public gets more than $1.50 as we have no idea what โnon-naturalโ cereal consumption has done to a childโs body, or growth.
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Add me please and thank you
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way back it was a choice my small children would eat and was approved on the wic program
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