From Sunglass Hut to Nood: Class actions expose ‘fake’ sale prices

Fake sale price class action lawsuits overview: 

• Who: Consumers recently filed class action lawsuits against From You Flowers, Comfrt, Nood, Hot Topic and Sunglass Hut. 
• Why: The class action lawsuits were broadly filed over claims the companies used fake sale prices to trick consumers. 
• Where: The class action lawsuits were filed in U.S. courts. 

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Multiple class action lawsuits were recently filed against companies accused of using fake sale prices to trick consumers into believing they were getting a better deal than they actually were.

A business may use what is known as a false reference price on a purported on-sale item as a way to deceive consumers into wrongly believing it is being offered at a significant discount. 

From You Flowers tricked consumers into paying more for flower arrangements, class action says 

A pair of consumers filed a class action lawsuit against same-day flower delivery service From You Flowers in late January over claims it used bait-and-switch tactics to trick consumers into paying more for floral arrangements.

The class action lawsuit argues From You Flowers cheats consumers out of millions of dollars every year by allegedly adding previously undisclosed “surprise fees” to each purchase right before it is finalized. 

“Only at the latest point in checkout does Defendant, for the first time, list a total amount that includes the surprise fees, after consumers have already engaged in a lengthy, multi-step process,” the From You Flowers class action says.

The consumers want to represent a nationwide class of all persons who purchased a floral arrangement or other gift delivery from From You Flowers. 

Comfrt used fake sale prices on discounted items, class action says

A consumer filed a class action lawsuit against Comfrt in February over claims the premium loungewear brand used fake reference prices for purported product discounts on its website. 

The class action lawsuit argues Comfrt misled consumers into thinking they were getting a better deal than they actually were by using the allegedly fake sale prices on their discounted products. 

The alleged price disparity “misleads consumers into believing they are receiving a good deal, thereby inducing them to make a purchase,” the Comfrt class action says.

The consumer wants to represent a nationwide class of all persons who purchased one or more Comfrt products from its website between Jan. 1, 2022, through the present at a discount from a higher reference price and who have not received a refund or credit for their purchases. 

Nood misrepresented product prices on its website, class action claims

A pair of consumers filed a class action lawsuit against at-home beauty product company Nood in January over claims it misrepresented the prices of its products on its website.

The class action lawsuit argues Nood misrepresents the price of the products on its website by falsely advertising them as on sale when, in reality, the former price listed next to the sale price is not a price the product was sold at in the prior three months. 

“Plaintiffs — like other customers across the United States — fell prey to Defendant’s false, deceptive and misleading discount scheme,” the Nood class action says. “As a result, Defendant has earned money selling products at misrepresented discounts that do not actually exist.”

The consumers want to represent a California class of all persons who purchased one or more items from trynood.com at a represented discount from a higher reference price. 

Hot Topic tricked consumers into thinking they were getting a deal, class action says

A group of consumers filed a class action lawsuit against Hot Topic in late January over claims the fast-fashion retailer offered deceptive pricing deals that tricked consumers into thinking they were getting a deal.

The class action lawsuit argues Hot Topic routinely made it appear consumers were getting a limited time deal for on-sale items on its website when, in reality, the items are always available at the “discounted” price. 

“As the Federal Trade Commission advises in its Guides Against Deceptive Pricing, it is deceptive to make up ‘an artificial, inflated price… for the purpose of enabling the subsequent offer of a large reduction’ off that price,” the Hot Topic class action says

The group claims Hot Topic is violating consumer protection laws in Maryland, Michigan, New York, South Carolina, Texas, Utah, Virginia and California. 

Sunglass Hut used deceptive pricing practices on website, class action claims

A consumer filed a class action lawsuit against Sunglass Hut in December over claims the sunglasses retailer used deceptive pricing practices on its website.

The class action lawsuit argues Sunglass Hut advertises inflated “reference prices” to make on-sale items on its website wrongly appear to be at a significant discount. 

“Sunglass Hut represents to consumers that its reference price is the ‘regular’ or ‘normal’ price of the item, which functions as a new and inflated reference point from which consumers discount their ‘savings’ on various products,” the Sunglass Hut class action says. 

The consumer wants to represent a nationwide class and California subclass of all persons who purchased the allegedly falsely discounted products on the Sunglass Hut website. 

Have you purchased a product that was advertised at a fake sales price? Let us know in the comments.

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