Falls Motor City false advertising $860K class action settlement

Falls Motor City will pay over $860,000 to resolve accusations of false advertising in a class action that argued it ran misleading ads and overcharged customers for vehicles above advertised prices.

The false advertising settlement benefits individuals who purchased a new vehicle from Falls Motor City between Jan. 2, 2016, and Jan. 2, 2018.

Falls Motor City is an Ohio-based car dealership that serves a number of Ohio communities, including Cuyahoga Falls, Cleveland, Akron, Hudson and Canton. The company’s website claims Falls Motor City never plays games or runs misleading advertisements. 

According to a class action lawsuit, these claims may be false.

A 2018 amended class action lawsuit claims that Falls Motor City violated consumer protection laws and committed fraud by selling vehicles at a higher price than they advertised. The car dealership allegedly failed to honor its advertised prices and didn’t provide customers with the dealer discounts they promised.

One family in the misleading ads class action lawsuit claims they were shown a 2017 Chrysler Pacifica Touring which was advertised on the Falls Motor City website at $24,345 after a $8,410 dealer discount. Despite these promised discounts, Falls Motor City allegedly leased the vehicle for $3,647.54 more than what was advertised.

The family says they wouldn’t have agreed to lease the vehicle at a higher price if they knew Falls Motor City was advertising it at a much lower price on their website. Other plaintiffs in the case make similar allegations.

Falls Motor City hasn’t admitted any wrongdoing but agreed to resolve these allegations with a settlement of $860,250.

Under the terms of the settlement, class members can collect a cash payment and a discount certificate. Each class member is eligible for one cash payment of $125, regardless of how many transactions they entered into with Falls Motor City during the class period. 

Class members are eligible for additional discount certificates for each transaction they entered into. These discount certificates can be used for $500 off the purchase of any vehicle or 20% off parts or service purchases, up to a total of $500. These non-transferrable, one-time-use certificates are valid for 12 months after distribution and may be combined with other promotions or coupons. 

The deadline for exclusion and objection is Aug. 30, 2022.

The final approval hearing for the Falls Motor City false advertising settlement is scheduled for Oct. 7, 2022.

No claim form is required to benefit from the misleading ads settlement. Class members who do not exclude themselves by the opt out deadline will automatically receive benefits from the settlement. Class Members may update their address and contact information on the settlement website to ensure they receive their benefits.

Who’s Eligible

The settlement benefits individuals who purchased a new vehicle from Falls Motor City between Jan. 2, 2016, and Jan. 2, 2018.

Potential Award

$125 cash payment and a discount certificate

Proof of Purchase

No proof of purchase applicable

Update Contact Information Form

NOTE: If you do not qualify for this settlement do NOT file a claim.

Remember: you are submitting your claim under penalty of perjury. You are also harming other eligible Class Members by submitting a fraudulent claim. If you’re unsure if you qualify, please read the FAQ section of the Settlement Administrator’s website to ensure you meet all standards (Top Class Actions is not a Settlement Administrator). If you don’t qualify for this settlement, check out our database of other open class action settlements you may be eligible for.

Exclusion and Objection Deadline

08/30/2022

Case Name

Jeffrey A. Long, et al. v. Falls Motor City, Inc., Case No. CV-2018-01-0004, in the Court of Common Pleas Summit County, Ohio 

Final Hearing

10/07/2022

Settlement Website

LongCSPAClassAction.com

Claims Administrator

FALLS MOTOR CITY LITIGATION,
c/o Settlement Administrator
P.O. Box 23369
Jacksonville, FL 32241
INFO@LONGCSPACLASSACTION.COM

Class Counsel

Ronald I Frederick
Michael L Berler
FREDERICK & BERLER LLC

Defense Counsel

Matthew C Miller
WESTON HURD LLP