EyeBuyDirect falsely advertises free shipping, class action claims

EyeBuyDirect class action lawsuit overview: 

• Who: Plaintiffs Erika Ramos, Kimberley Henley and Jessica Ramirez filed a class action lawsuit against EyeBuyDirect Inc. 
• Why: Ramos, Henley and Ramirez argue EyeBuyDirect falsely advertises free shipping on its website, as a result of a secret so-called “Shipping Insurance” fee added to every order. 
• Where: The EyeBuyDirect free shipping class action lawsuit was filed in California federal court. 

Online eyewear retailer EyeBuyDirect falsely advertises free shipping on its website, a new class action lawsuit alleges. 

Plaintiffs Erika Ramos, Kimberley Henley and Jessica Ramirez’s class action lawsuit claims EyeBuyDirect secretly adds so-called “shipping insurance” to every online order, nullifying prominent advertising for free shipping.

“The deceptive addition of the ‘Shipping Insurance’ renders EyeBuyDirect’s promise of FREE or a flat, low-cost shipping false,” the EyeBuyDirect class action says. 

Ramos, Henley and Ramirez want to represent a nationwide class of consumers who paid a shipping insurance fee to EyeBuyDirect within the applicable statute of limitations. 

EyeBuyDirect free shipping promise deceives consumers, class action claims

Ramos, Henley and Ramirez argue thousands of consumers have been assessed what amount to hidden shipping charges “from which they did not bargain” after making a purchase with EyeBuyDirect. 

“By unfairly obscuring its true shipping costs, EyeBuyDirect deceives consumers and gains an unfair upper hand on competitors that fairly disclose their true shipping charges,” the EyeBuyDirect class action says. 

Ramos, Henley and Ramirez claim EyeBuyDirect is guilty of unjust enrichment and in violation of California’s Unfair Competition Law, False Advertising Law and Consumers Legal Remedies Act, and the Washington Consumer Protection Act and Georgia Fair Business Practices Act. The plaintiffs demand a jury trial and request declaratory and injunctive relief and an award of statutory and monetary damages for themselves and all class members. 

A consumer filed a similar class action lawsuit against Williams-Sonoma Inc. earlier this year over claims the company and its subsidiary Rejuvenation Inc. falsely advertised free shipping on all items purchased on the website for Rejuvenation-brand lighting, hardware and home furnishings. 

Has your EyeBuyDirect free shipping order been negated by a ‘Shipping Insurance’ fee? Let us know in the comments.

The plaintiffs are represented by Sophia G. Gold, Jeffrey D. Kaliel and Amanda J. Rosenberg of Kaliel Gold PLLC. 

The EyeBuyDirect class action lawsuit is Ramos, et al. v. EyeBuyDirect Inc., Case No. 8:24-cv-02646, in the U.S. District Court for the Central District of California.

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