Etsy class action alleges website uses trackers to collect users’ data

Etsy data privacy class action lawsuit overview:

• Who: A California man has filed a class action lawsuit against Etsy Inc.
• Why: The plaintiff alleges Etsy violated California privacy law by using trackers to collect users’ data without their consent.
• Where: The Etsy class action was filed in California federal court.

A new class action lawsuit filed against Etsy alleges the company violated California privacy law by using trackers to collect users’ data without their consent.

Plaintiff Austin White filed the class action complaint against Etsy in California federal court, alleging violations of California privacy law.

According to the lawsuit, Etsy violated California’s Invasion of Privacy Act (CIPA) by using trackers on its website, etsy.com, to collect users’ data without their consent.

White claims Etsy installed tracking technologies, such as Google Ads, Facebook Pixel and TikTok Tracker, on its website, which collected detailed user information, including IP addresses, browser and device type, pages visited and geolocation.

He says this data was then transmitted to third parties, such as Google, Meta and TikTok, which used it for advertising, profiling and data monetization purposes.

Etsy failed to disclose data collection, plaintiff alleges

White alleges that Etsy failed to disclose this data collection in its privacy policy, which misled users into thinking their data was not being shared with third parties.

“Defendant omitted material facts from its privacy policy and/or site interface and failed to inform users that their activities would be tracked across the internet and linked to unique identifiers for advertising and profiling purposes, ” the Etsy class action states.

The lawsuit seeks to represent all California residents who accessed Etsy’s website and had their data collected by the trackers. 

White is suing for violations of CIPA and California’s Unfair Competition Law and is seeking statutory damages and injunctive relief to prevent Etsy from continuing to use the trackers without consent.

Another class action lawsuit filed in California federal court accuses Meta of illegally collecting non-anonymized browsing information from Android users.

What do you think of the allegations in this Etsy data privacy class action lawsuit? Let us know in the comments.

The plaintiff is represented by Reuben D. Nathan of Nathan & Associates APC and Ross Cornell of Law Offices of Ross Cornell APC.

The Etsy data privacy class action lawsuit is White v. Etsy Inc., Case No. 4:25-cv-05644-KAW, in the U.S. District Court for the Northern District of California.

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