Customers Say They Were Misled by Old Navy False Advertising

Customers who frequent Old Navy may sometimes bring items up to the cash register expecting them to be on sale as advertisements have indicated. However, some customers are making accusations of Old Navy false advertising, as some items are not discounted as the customers were led to expect.

Gap Inc. is the owner of the Old Navy and Banana Republic brands. A few years ago, a class action lawsuit was brought against Gap for allegedly misleading customers regarding prices of clothing in their retail stores.

The lead plaintiff claimed that she was unsure about what items were and were not included in a sales display. As a result, she purchased items at their full price while believing they were on sale. She feels as if Gap misled her and other customers.

She also stated that when sales were promoted via email for Gap’s online retail store, fine print stating “exclusions apply” was barely readable. According to the lead plaintiff, this fine print was intentionally misleading to customers.

Eventually this class action lawsuit was dismissed by the presiding judge, but many other individuals feel as if Old Navy, one of The Gap’s companies, engages in false and deceptive advertising practices. Th alleged Old Navy false advertising can take a couple forms. It can occur in the retail store itself, or it can occur online.

Old Navy false advertising may occur in the store. Some customers have claimed that when they go up to the register to purchase clothing, they discover items they believe are on sale are in actuality not.

For example, a customer may read a sign that says “$2 tank tops,” but they may not see the small print that says “Excludes some styles.” The signage doesn’t indicate which tank tops are or are not on sale.

Or, the small print may read, “Select styles only, discount taken at register.” That customer might spend some time browsing the tank tops they believe are on sale for $2 and choose some to purchase. When the customer reaches the cash register, they may come to realize that the tank tops they chose and tried on in a dressing room are part of the exclusion.

Because they have already spent time choosing, touching the material and perhaps trying on the items, it is very difficult for the customer to walk away from the item at this point, regardless of the cost or the sale price. They have invested this time in the item and have already become psychologically committed to the purchase.

Many customers say they have spent money they were not planning on spending and have fallen victim to alleged Old Navy false advertising.

You may be able to participate in an Old Navy false advertising class action investigation if the following criteria apply:

• In the last four years, you saw a sale advertisement offering sale price at an Old Navy store in California OR online (while in California);
• You purchased an item you believed was on sale after seeing the advertisement;
• Something you purchased was not on sale; and
• You do not have an Old Navy, Gap, or Banana Republic brand credit card

Speaking with an attorney experienced in false advertising claims may help you explore your options.

Join an Old Navy Class Action Lawsuit Investigation

If you have shopped at an Old Navy store in California OR online (while in California) within the past four years, and purchased a non-discounted item that you thought was on sale, you may have a legal claim.

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