Crocs class action lawsuit overview:
- Who: A Crocs customer filed a class action lawsuit against the company.
- Why: The plaintiff alleges Crocs sends misleading marketing emails.
- Where: The Crocs class action lawsuit was filed in Colorado federal court.
A new class action lawsuit accuses Crocs of sending misleading marketing emails that violate Washington state law.
Plaintiff John Gay filed the class action complaint against Crocs Retail LLC on Dec. 27 in Colorado federal court, alleging violations of state consumer protection laws.
According to the class action lawsuit, Crocs engages in the unlawful practice of sending false and deceptive unsolicited commercial emails, or spam, to consumers, violating Washington’s Commercial Electronic Mail Act (CEMA) and Consumer Protection Act.
The plaintiff alleges Crocs uses misleading subject lines to trick recipients into opening emails, often suggesting a limited-time offer that is not actually time-limited.
For example, Crocs sent emails on Dec. 12, 2025, with the subject line “Today Only! EXTRA 50% off select styles,” implying the discount would end that day, the class action lawsuit says. However, the same offer was emailed to consumers on Dec. 13 and 14, the plaintiff alleges.
“Crocs frequently uses the subject line to disguise the true commercial purpose of the email and trick the recipient into opening it,” the Crocs class action lawsuit says.
Crocs spam emails violate Washington state law, lawsuit claims
The plaintiff argues that Crocs’ practices violate Washington’s CEMA, which prohibits sending commercial emails with false or misleading subject lines.
The law is intended to protect consumers by ensuring that email subject lines accurately reflect the content of the email, the class action lawsuit explains.
The plaintiff says Crocs knows or should know that many of its email recipients are Washington residents.
The company can determine this through shipping addresses associated with online orders or by tracking the location of recipients who click on links in the emails, the lawsuit says.
The plaintiff seeks to represent all Washington residents who received similar emails from Crocs over the past four years.
The lawsuit is seeking an injunction to stop Crocs from sending misleading emails, statutory damages for each illegal email sent and attorneys’ fees and costs.
In another class action lawsuit involving Crocs, a California judge partially dismissed claims alleging the company failed to warn consumers that its shoes are made of Croslite, a material that can shrink when exposed to ordinary heat or direct sunlight.
What do you think of the allegations made in this Crocs spam class action lawsuit? Let us know in the comments.
The plaintiff is represented by Kevin J. Cole of KJC Law Group APC.
The Crocs class action lawsuit is Gay v. Crocs Retail LLC, Case No. 1:25-cv-04177, in the U.S. District Court for the District of Colorado.
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