Consumers Claim Kombucha Sugar Content Misrepresented on Label

As the fermented tea beverage kombucha becomes increasingly popular, some manufacturers may be using inaccurate representations of kombucha sugar content to appeal to health-conscious consumers.

Some kombucha products may have fewer health benefits (and more sugar) than their advertising labels admit. If you have purchased kombucha products in the last four years, you may be able to join a class action lawsuit investigation into kombucha sugar content false advertising claims.

While kombucha has been around for a long time—centuries, in fact—it has resurfaced in recent years as a popular drink for the more health-conscious among us. Kombucha is made from sweetened tea mixed with bacteria and allowed to ferment. This process allows probiotic bacteria to form, which many people consume for health benefits like fighting sickness or infection.

Fermentation can also increase the drink’s alcohol content to above 0.5 percent, meaning that many kombucha products are regulated by the Alcohol Tobacco Tax and Trade Bureau.

Knowing that kombucha has become popular in part for its health benefits, some manufacturers may be misrepresenting exactly how beneficial its products are, playing down the kombucha sugar content, playing up the probiotics, or both.

Kombucha False Advertising

Some manufacturers of kombucha products have already been hit with litigation over false advertising. The manufacturer of GT’s Kombucha and Whole Foods Market came to an $8.2 million class action settlement agreement over false advertising claims. Consumers alleged that the product was falsely advertised as non-alcoholic, as well as containing antioxidants. The settlement was agreed upon without admitting any wrongdoing.

Other companies have allegedly also used false advertising to misrepresent their products’ health benefits, such as kombucha sugar content. Many consumers may be purchasing kombucha products because of real or perceived health benefits, so falsely advertising claims about the health benefits of these products may lead a consumer to purchase products they normally wouldn’t because they think the products are healthier than they actually are, such as having far less kombucha sugar content than in reality. According to product testing, one brand of kombucha may include between four and six times the kombucha sugar content portrayed on its label.

Consumers rely on accurate product labeling to make their decisions about the product. Consumers looking for health benefits may base their decisions off of factors like the product’s sugar content. A false claim for health benefits may lead health-conscious consumers to make purchases they would not have made (or at least, not paid so much money for) had they been aware of the real health benefits rather than misrepresented claims.

Filing a Kombucha False Advertising Lawsuit

Popular brands of kombucha include Búcha, GT’s Kombucha, Health-Ade Kombucha, Kombucha Wonder Drink, and more.

If you have purchased kombucha in the last four years and believe that the kombucha sugar content was misrepresented on the label, you may be able to join a class action lawsuit investigation into kombucha false advertising claims.

Join a Free Kombucha Class Action Lawsuit Investigation

If you purchased kombucha products in the last four years based on representations about the products’ purported health benefits and/or nutrition contents, you may qualify to participate in a free kombucha false advertising class action lawsuit investigation.

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